New Delhi, April 26
Sony Corporation has launched a new brand "alpha" for its digital Single Lens Reflex (SLR) cameras.
Under the brand the company would "aggressively produce a range of camera models." The "alpha" brand would converge mechatronics technologies for digital SLR cameras.
The new brand would enable the company to introduce new digital SLR cameras compatible with the "Maxxum/Dynax lens mount system", a company release stated.