Our Bureau

New Delhi, April 26

Sony Corporation has launched a new brand "alpha" for its digital Single Lens Reflex (SLR) cameras.

Under the brand the company would "aggressively produce a range of camera models." The "alpha" brand would converge mechatronics technologies for digital SLR cameras.

The new brand would enable the company to introduce new digital SLR cameras compatible with the "Maxxum/Dynax lens mount system", a company release stated.

(This article was published in the Business Line print edition dated April 27, 2006)
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