Mumbai, May 3

Kohler India Corp and Kajaria Ceramics have appointed Starcom MediaVest Group, as the media agency.

"Kohler India Corp is a brand that Starcom handles globally and is now entering India. We've been assigned the media duties for the same. Founded in 1873 and headquartered in Kohler, Wis., Kohler Co is a global leader in products for the kitchen and bath, and one of the oldest and largest privately held companies in the US," said Ms Anita Nayyar, Managing Director - SMV Worldwide, India North and Pakistan

Mr Sharad Mathur (VP and Commercial Director), Kohler India Corp Pvt Ltd, said, "Starcom is our global partner and we are happy to associate with them to build the Kohler brand in India." Kajaria Ceramics had been looking for a professional media agency to handle its media duties. They were impressed by Starcom's philosophy and how Starcom is ready to provide holistic solutions to marketing problems of clients.

(This article was published in the Business Line print edition dated May 4, 2006)
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