Our Bureau

Chennai, July 10

Radio City is targeting a market share of 30 per cent of the FM radio market, which is estimated to be Rs 600 crore in the next two years, according to Ms Apurva Purohit, CEO, Radio City.

She said that currently the FM radio market is about Rs 250 crore and Radio City has a 40 per cent share. This year with more FM licences being awarded, the FM radio market is likely to be about Rs 350 crore.

She was talking to reporters at the launch of Radio City 105.8 FM in Chennai. Ms Purohit said that the company had done extensive research on listeners' preferences and research has shown that most listeners are partial to film music.

The programming would be city-specific with customised Tamil and English programming, reflecting the `true sound of Chennai'. It will also be tying up with the police department for traffic updates.

Ms Purohit said that Radio City would go beyond traffic updates and take up social issues. In Bangalore, for instance, the station campaigns for more car pools to reduce the traffic density on the roads.

Music Broadcast Pvt Ltd, funded by India Value Fund, promotes Radio City, which is present in Mumbai, Delhi, Bangalore, Lucknow and Hyderabad. In the second phase of expansion of FM Radio, Radio City has bagged the licences to broadcast in 16 more cities. Radio stations will open soon in Jaipur, Coimbatore, Visakhapatnam, Pune, Ahmedabad, Surat and Nagpur apart from smaller towns in western India.

(This article was published in the Business Line print edition dated July 11, 2006)
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