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Kochi, Aug. 7

TCL India Holdings Pvt Ltd has set a business target of Rs 35 crore from the Kerala market during the ensuing Onam festival season with the launch of its new range of LCDs and Plasma TV.

The company has also introduced a scheme - Bhagyam Punchirikinnu - offering high-value prizes with every purchase from Aug. 17 to Sept. 10.

Mr C.M. Singh, Vice-President, Sales and Marketing, TCL India Holdings, said that Kerala is one of the big markets for the company and it had achieved a business of Rs 10 crore during the last Onam festival season.

(This article was published in the Business Line print edition dated August 8, 2006)
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