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Tata Sky launches DTH service

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A customer would have to pay Rs 2,999 for a set-top box, Rs 1,000 as installation charges apart from the introductory special price of Rs 200 per month.

MR VIKRAM KAUSHIK, MD & CEO, Tata Sky Ltd, (left) with Mr Ishaat Hussain, Chairman, at the launch of DTH satellite television service in the Capital on Tuesday. Kamal Narang
MR VIKRAM KAUSHIK, MD & CEO, Tata Sky Ltd, (left) with Mr Ishaat Hussain, Chairman, at the launch of DTH satellite television service in the Capital on Tuesday. Kamal Narang

Our Bureau

New Delhi, Aug. 8

Tata Sky, a joint venture between the Tata and Star group, on Tuesday launched its direct-to-home television service.

"At present there are 55 channels that provide entertainment, sports, movies, music, news and documentaries at an introductory price of Rs 200 per month. We are looking to increase the number of channels that are on offer. We plan to have a pan-India presence and will be available in 300 top cities from tomorrow," said the Managing Director and Chief Executive Officer, Tata Sky Ltd, Mr Vikram Kaushik.

The service would provide Star, Sony, Discovery, Disney, MTV, NDTV, ESPN Star Sports, NDTV and National Geographic channels among others.

A customer would have to pay Rs 2,999 for a set-top box (STB), Rs 1,000 as installation charges apart from the introductory special price of Rs 200 per month.

The DTH service has established an extensive customer service network across the country including having three 24/7 call centres to solve customer problems.

Recharge vouchers

The company would retail the hardware and pre-paid recharge vouchers through popular consumer electronic stores. It has also tied up with LG, ITC and Indian Oil for sale of the pre-paid recharge coupons.

"We would have liked to launch earlier. But now the technology that we have got is the latest and cutting edge in every sort of the way," said Mr Ishaat Hussain, Chairman, Tata Sky Ltd.

(This article was published in the Business Line print edition dated August 9, 2006)
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