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Thiruvananthapuram, Aug. 11

Reliance Communications is partnering with Malayalam satellite television company, Asianet Communications, to offer Asianet's content on mobile phones. Announcing this at a press conference in the city on Friday, Mr Mahesh J. Prasad, President, Application Solution Group, Reliance Communications Ltd, said that both streaming content and video clips from Asianet would be available on Reliance Mobile World, the data service platform of Reliance Mobile. Asianet news bulletins and select programmes will be available on Reliance Mobile World.

For instance, the popular Asianet programme


will be available as a video clip, while news bulletins will be available as streaming content and also as video clips, he added. Reliance Mobile users across the country can access this new service, Mr Prasad said. Streaming content is currently available only on select Nokia mobile phones, while video clips of news and other programmes are available on all Java-enabled phones. Video clips can be downloaded at rates ranging from Rs 7 to Rs 10 per clip, depending on the content. Access to streaming content will cost Rs 15 per session, he added.

(This article was published in the Business Line print edition dated August 12, 2006)
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