Both networks will exchange TV programmes

Our Bureau

Mumbai, Sept. 18

Zee Network has announced an agreement with the Beijing-based China Central Television, China's largest national TV network.

China Central Television has licensed to Zee Network, the use of news and other programmes from CCTV International (CCTV-9). They have also authorised Zee to pick up their signals and transmit it over Zee Network.

Zee Network in turn will license to China Central Television the use of its news and programmes. Both networks will exchange news programmes, documentaries and feature programmes introducing each other's culture, history, geography and economy, for telecast.

Zee Network and CCTV will enhance cooperation in programme production including television dramas, films and feature programmes. The exchange of dramas and programmes will be mainly based on purchase.

Copyrights

Both sides shall take care of all copyright obligations for all programmes to be provided to the other party.

Speaking on the signing of this agreement, Mr Mukund Cairae, Head, Asia Pacific, International Business, Zee Network, said, "China is an important market and we are optimistic about audience response there. This initiative is a step towards promoting mutual understanding and friendship between the people of India and China. Jointly the populations of India and China total a third of the world population. With interactions such as these, we will responsibly make our populations aware of the rich cultural heritage that exists in Asia."

He further said, "We will not be charging licensing fees from each other for news programmes. This contract is valid for two years and is extendable on mutual agreement."Mr Huayong Zhao, President, CCTV, said, "Interactions such as these will facilitate better understanding between the people of China and India and will pave the way for future cooperation between our two countries."

TV week

In addition to this content sharing agreement, China TV week will be held in India and India TV week in China with television hosts from both sides appearing on TV together in the same TV week. As part of the TV week, both sides agree to broadcast each other's programmes half hour per day, seven days in series.

(This article was published in the Business Line print edition dated September 19, 2006)
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