Our Bureau

Mumbai, Sept. 20

Oxford Bookstore, in a strategic alliance with Mobile 365, has launched an interactive SMS service to update booklovers on new releases and bestsellers on their mobile phones. Customers can also send their queries on any book or author and post comments or feedback to the bookstore through the service. The respective service providers will charge for the SMS. Customers have to SMS OBSHELP to 6365 to get details.

(This article was published in the Business Line print edition dated September 21, 2006)
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