Our Bureau

New Delhi, Sept. 21

Samsung India (SI), 100 per cent subsidiary of the global Samsung Electronics Co Ltd, has announced the launch of its festival promotion, Diwali Jackpot, Gifts Sure shot, on all Samsung products sold between September 15 and October 31. Gifts worth over Rs 45 crore will be given away to customers as part of the promotional offer.

The gifts to be given out are on the basis of product prices. So a lower priced product has gifts such as a Parka glass set, medium priced products has gifts such as a Bombay Dyeing linen set and for expensive products such as LCD television sets DVD players would be dished out.

Samsung India is targeting a total business of Rs 850 crore during the promotion period.

(This article was published in the Business Line print edition dated September 22, 2006)
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