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Jaquar aims to achieve turnover of Rs 350 cr

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A view of Home `a' fair, a new showroom inaugurated in Hyderabad on Monday. K. Ramesh Babu
A view of Home `a' fair, a new showroom inaugurated in Hyderabad on Monday. K. Ramesh Babu

Our Bureau

Hyderabad, Aug. 29

JAQUAR & Company, a leading player in bathroom fittings and kitchenware, has set a turnover target of Rs 350 crore.

Last year, the company registered a turnover of Rs 260 crore.

Addressing a press conference here on Monday, Mr Rajesh Mehra, Director (Marketing), said the company would open four more `display centres' by December-end taking the number to 21. "This will help us reach out all States," he said.

He said the company didn't sell products at the centres. "But it will showcase the entire range to our customers," he said.

Mr Mehra was here in connection with the inauguration of the 15,000-sq ft Home `a' fair showroom.

Apart from products of other companies, the showroom showcased the products of Hansgrohe, the German company. Jaquar distributed Hansgrohe products in India.

"We would attempt to engage the growing market with an emphasis on value-added products," Mr Mehra said.

The company's products ranged from Rs 4,000 to Rs 40,000-50,000. "We cater to both low-end and high-end market segments, he said.

(This article was published in the Business Line print edition dated August 30, 2005)
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