Our Bureau

New Delhi, Nov 23

ESPN Software is hoping to get strong advertising support for its Premier Hockey League (PHL). The channel is planning to make it more viewer-friendly by introducing new concepts such as a third umpire, mikes for on-field referees and improving overall production quality. "Our world class production crew, with some of the finest equipment flown in from our Singapore offices, where we have a state-of-the-art production centre, will ensure that PHL telecast is among the best in the world," said Mr R.C. Venkateish, Managing Director, ESPN.

(This article was published in the Business Line print edition dated November 24, 2005)
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