Our Bureau

Kolkata, Jan. 11

Classmate, ITC's education and stationery products brand, has signed Yuvraj Singh and Soha Ali khan as brand ambassadors for its range of products, according to a press statement issued by the company.

Classmate recently expanded its portfolio with the launch of a range of complementary stationery products such as pens, pencils and geometry boxes. The company also plans to launch many new products and offerings during the current quarter. “Classmate aspires to be the leading and most trusted student education and stationery brand. It is a brand that believes in and nurtures the “big ideas” that reside in each one of us and encourages young minds to realise them through exploration and perseverance.

“Both Yuvraj and Soha are vibrant icons for the youth of today. They have believed in and pursued their own “big ideas”, and today, both stand tall in their professions with multi-faceted personalities,” said Mr Chand Das, Chief Executive, ITC's Education & Stationery Products Business, explaining the rationale behind their selection as brand ambassadors.

(This article was published in the Business Line print edition dated January 12, 2010)
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