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Mumbai, Jan. 11

BIRLA Sun Life Insurance (BSLI) has launched an endowment plan called `Simply Life.' The company, which hopes to mop up more than Rs 1,000 crore of new business premium this fiscal, will be launching more products in the individual and group segments.

The product has been structured to meet the requirements of the mass market, the company said in a news release. "This product satisfies the long felt need of our channel partners to have a plan, which could be sold in an uncomplicated manner to a major segment of the customers," the release said, quoting Mr Nani Javeri, CEO, BSLI.

The plan is being launched nationally and will be sold at all the branches of BSLI and its channel partners.

(This article was published in the Business Line print edition dated January 12, 2006)
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