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South Indian Bank plans to change logo

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For a `national or global image'

MR V.A. JOSEPH
MR V.A. JOSEPH

L.N. Revathy

Coimbatore, Oct. 10

Within a week of notifying the stock exchange about its intention to look for takeover of a mid-sized or smaller bank, the Kerala-based South Indian Bank informed the exchange on Tuesday about its proposed decision to change the `logo'.

The bank's Chairman, Mr V.A.Joseph, told

Business Line

that the image makeover was intended to give it a `national or global image'.

According to him, the people of Kerala would understand the significance of the existing logo.

"It comprises an arrow and wheel to symbolise progress and the ship and coconut tree to indicate the bank's exposure in the agriculture and industry space. The bank's name (in four lines) runs parallel to this logo. We want to make it straight and simple besides giving it a national/global image," Mr Joseph said.

The bank, while seeking to discuss this change with agencies and professionals, has sought suggestions from its employees as well.

"A good number of people on our rolls are creative. We want to involve them. We cannot blindly delegate this work to an outside agency," he said.

The efforts are aimed at giving a facelift to the bank's image and proposed to be launched on January 1, 2007 to coincide with its 78th year of existence.

The bank is also in the process of finalising its Brand Ambassador.

"We will finalise within a week to 10 days," he said but refused to give any further clue.

The bank has also initiated steps to renovate the interiors of some of its age-old branches to give it a `look-alike wherever you go' feel.

"We are aiming at uniformity appearance," he said.

(This article was published in the Business Line print edition dated October 11, 2006)
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