Ambar Singh Roy

FOR the students of XLRI, Jamshedpur, one of the country's premier management institutions, here is an opportunity to experience and savour the `real India'.

First year students of the institute have to stay invillages for one week every year to experience "the real India or the other side of India," according to Fr. N. Casimir Raj, Director.

During their stay, the students have to work and involve themselves in the activities of the villages.

"As Indians, we must know and understand the other side of India. This will enable us to gauge the status and scope of various businesses in the villages," says Fr. Raj.

The institute believes that the industry is becoming increasingly conscious of good corporate governance and corporate social responsibility.

"In this regard, we want our students to provide the vision and leadership to corporate India," says Fr. Raj. An extended exposure to Rural India will help the business leaders of tomorrow empathise with the other side of India and identify its specific requirements.

XLRI plans to adopt a few villages where its students and faculty can gowith development initiatives .

Studies of sample pockets of Rural India will go a long way in identifying the corporates' involvement in rural development.

The findings of these studies can also serve as a resource base for consultants and marketers in the corporate sector.

This initiative forms the third pillar of XLRI's three-pronged objectives, the other two being achievement of academic excellence and inculcation of value systems among its students.

"All this is important especially in view of the fact that, in the arena of corporate HR, either the captain or the vice-captain is part of our alumni," says Fr. Raj.

(This article was published in the Business Line print edition dated October 21, 2005)
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