‘Drish Kerala’ fish products launched

To meet the demand for value-added fish products, the State government plans to set up a fully mechanised manufacturing and processing facility for a variety of fish products.

A detailed project report had been submitted to the National Fisheries Board. The new unit will increase the production capacity from 5 tonnes to 15 tonnes, according to State Fisheries Minister K Babu.

Dry fish product

He was addressing reporters after launching the new value-added dry fish product launched by Kerala State Coastal Area Development Corporation (KSCADC) under the brand name ‘Drish Kerala’.

The new initiative would provide employment opportunities to a large number of women fisher-folk in the coastal areas, he said.

KSCADC Managing Director K Ampady said the corporation would soon tie up with distributors across the State to market the new products. “We are first focusing the Kerala market and will scale up operations in other states, particularly in the north-east, in the due course of time,” he said.

‘‘Drish Kerala’ is a high-end quality product processed as per international standards. The fresh fish procured directly from landing centres are cleaned and pre-processed in modern fish processing plants.

(This article was published in the Business Line print edition dated July 6, 2015)

Get more of your favourite news delivered to your inbox

Please enter your email. Thank You.
Newsletter has been successfully subscribed.