Our Bureau

Hyderabad, Jan. 26

IT was a dream come true for the kids in the twin cities. Mickey Mouse, Minnie Mouse, Donald Duck, Goofy and Chip-n-Dale - the Disney characters they loved - were all there at the Spencers' mall on Thursday.

The characters had come all the way from Disney Land to greet, sing, dance and interact with the children, who gathered in good numbers.

The characters, which are being taken on a six-city Disney Magic campaign re-enacted the Disney classic of `Feel the Magic' and the dancer number `Hot Hot Hot'.

The campaign would next go to Bangalore, Mr Tushar Shah, Director (Marketing and Communications) of Walt Disney Television International (India), told

Business Line

.

"Disney Magic is aimed at spreading the magic of the characters and channel," he said. The company also planned to take the campaign to the second rung cities in the future.

(This article was published in the Business Line print edition dated January 27, 2006)
XThese are links to The Hindu Business Line suggested by Outbrain, which may or may not be relevant to the other content on this page. You can read Outbrain's privacy and cookie policy here.