THIRUVANANTHAPURAM: The 75-day annual Soorya Festival organised by Good Knight, the flagship brand from Godrej Sara Lee, kicks off here today.
Good Knight has promoted this cultural event for the past 20 years, a company spokesman said. It was at this festival that the brand was first launched in the State.
The Good Knight Soorya Festival has also found mention in the Limca Book of Records as the longest running cultural festival in the world, the spokesman said. More than 1,000 well-known artists, dancers and other performers will participate.
The `Parampara' section of the festival promotes young talent in classical music and dance and pays tribute to renowned gurus.