San Francisco, May 2
Has Facebook found the Holy Grail of mobile advertising? The social networking giant posted stronger first-quarter sales and profits yesterday as its mobile advertising business reported solid gro...
Hyderabad, April 28
The two-day ProAV and Events Technology summit showcasing new technologies and products related to event management. The event was organised by ProAV Society of India, promoted by the Hyderabad ba...
Kolkata, Apr 26
Eureka Forbes Ltd expects its share in the water purifier market to go up by 15-20 per cent by the end of the current fiscal. According to R K Ganguly, Senior Vice-President, Customer Se...
New Delhi April 25
In a bid to expand its cola portfolio and take on its arch rival, PepsiCo India has launched a stronger and fizzer version of the cola called Pepsi Atom.
The beverage major said Pepsi Ato...
New Delhi, April 22
Last week, Big Bazaar introduced a fresh campaign to capture a new set of customer base — youth.The company turned its focus on youth after data analysis revealed that younger consumers we...
New Delhi, April 17
Danone Foods & Beverages India has signed Bollywood actor Karisma Kapoor as its brand ambassador.The company said in a statement that the TV commercials will feature Karisma Kapoor....
New Delhi, Apr 2
The government is planning to go slow in enforcing black out on TV screens as about 25 per cent of 1.6 crore households missed the April 1 deadline to switch over to digitised cable television.
New Delhi March 26
Television broadcasters are against the Telecom Regulatory Authority’s of India (TRAI) recent notification restricting the duration of advertisements to 12 minutes per hour. Calling for...
New Delhi May 3
The standoff between broadcasters and advertising agencies has been resolved. Leading broadcasters, who had been pulled by tax authorities for not deducting taxes at source on commission...
Mumbai, May 1
Ravi Deshpande, Chairman and Chief Creative Officer, Contract Advertising, is to step down after a long tenure comprising two stints. Deshpande, who has taken the decision in order to pursue his p...
New Delhi, April 28
Amid intensifying competition from Honda’s Amaze, country’s largest car maker Maruti Suzuki India has responded by conducting “mileage drive rally” for its entry level sedan Dzire across 31 cities...
Mumbai, April 25
Mindshare, the flagship media agency of GroupM, which is a global media and marketing services network with billings in excess of $27.8 billion, is set to expand its agency network in India.
Mumbai, April 22
Marico alleged its products were disparaged in Adani ads
Mumbai, April 18
FMCG majors such as HUL and P&G may be staying away from IPL 6 but other players in the same category are jumping on board. While beverage players might have a reason to use IPL to create visi...
April 3, 2013
In the wake of the controversy over the Ford Figo ads, the question arises: Is advertising a ‘creative’ profession?
New Delhi, March 28
This is the highest number of complaints upheld against companies in a single month. »
New Delhi, Mar 24
Online ticketing firm BookMyShow.com has tied up with six Indian Premier League (IPL) teams this year for ticketing solutions.
The company would be managing 60 per cent of the total ticke...