Kolkata, Aug 27
Kolkata-based McNROE Consumer Products Pvt Ltd, makers of the deodorant brand Wild Stone, on Thursday announced their foray into the “no gas” deodorant category with the launch of its perfume body...
New Delhi, Aug 23
The attempt by the Indian Tea Association (ITA) to get youngsters to embrace tea as a lifestyle beverage got underway at a mall in Gurgaon on Saturday.
The maiden business-to-cons...
Kolkata, August 6
Kolkata-based FMCG major, Emami Ltd’s cooling oil, “Navratna”, will be a sponsor of “Patna Pirates” – the Patna franchise of the “Pro-Kabaddi League”. According to H...
Kolkata, August 6
Kolkata-based FMCG major, Emami Ltd, will be one of the sponsors of the Patna team of the Pro-Kabaddi League. Emami’s association with “Patna Pirates” will be through its cooling oil brand, “Navra...
Chennai, July 31
Industry fears move may put pressure on other players to react
Chennai, July 27
LifeCell, India’s largest umbilical cord blood stem cell bank, is setting up a public stem cell bank at a cost of ₹30 crore.LifeCell’s Managing Director, Mayur Abhaya, announced the pla...
Mumbai, July 24
Jet Airways and its 24 per cent equity partner Etihad today announced a 20-50 per cent special limited period discount on fares across 135 international destinations of the two carriers.“Bo...
Mumbai, July 17
Groupon India has launched ‘Rail Deal’ where in consumers pay just Rs 9 and get Rs100 cash back on any Railway ticket booking - if booked on The Spice Safar App. The deal is available across all r...
August 28, 2014
What is the net worth of a celebrity brand endorser?
MumbaiAnthony, the net worth of a celebrity is quite an amalgam of many things. First, there is the fee he/she ch...
New Delhi, Aug 25
Rolling out yet another limited-period special fares offer, no-frill carrier SpiceJet today announced discounts on one-way all-inclusive fares starting as low as ₹1,888.
The catch is you...
Bangalore, Aug 12
Intex Technologies, a mobile phone company, has roped in Sandalwood (Kannada film industry) actor Sudeep as brand ambassador to reiterate its commitment to the Karnataka market.
Kochi, August 6
The gold loan company Muthoot Finance has launched an ‘Xpress Money-Muthoot Finance Fly Dubai Onam Offer’ road show in association with Xpress Money. The road show, which...
Mumbai, July 31
Acquiring US-based Houghton International, a specialty chemicals company, for $1.045 billion around 18 months ago was just the tip of the iceberg for the diversified Hinduja Group's lubrica...
Kolkata, July 29
Future Retail entity Big Bazaar, a leading retailing chain, is aiming to connect the masses through associating the brand with Kabaddi sport, a senior company official has said.
Pune, July 26
Books retailer Crossword has opened a new store, the largest in the country, in Pune.
Spread across three floors, the 20,000 sq ft flagship outlet at Aundh, Pune, is designed as a new-age...
Chennai, July 22
Tata Value Homes, a 100 per cent subsidiary of Tata Housing Development Company, has announced the launch of online booking for its projects in Bangalore and Chennai. According to an off...
July 3, 2014
The Suarez saga, yet again, reveals that celebrity endorsements are fraught with uncertainty. While brands instantly dump a controversial celebrity, are marketers missing a trick or two?