Quiz: Brand power

Joy Bhattacharjya | Updated on February 23, 2018 Published on February 23, 2018

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Phil Knight — the man behind Nike, and Steve Jobs — former CEO of Apple and mentor of Pixar were both born on February 24. Perfect day then for a quiz on brands.

Brand power

1 Which Japanese-owned American international chain headquartered in Texas was originally called Tote’m and renamed in 1946 to reflect the increase in business hours?

2 This company’s headquarters complex is known as ‘The Mountain’, and located in Framingham Massachusetts. A majority of its non-voting shares were given by the founder in 2011 to his alma mater and former employer, MIT. Identify this organisation, named after a second generation American whose father fled India in the 1920’s to escape British prosecution?

3 Almost 45 per cent of Ferrari buyers choose red as their preferred colour. For what reason did Enzo Ferrari first start colouring his Ferarri’s red?

4 This company was founded in 1923 under the name “Ideal”. Its core business was the manufacturing of a specific type of audio equipment. If the products came through their rigorous quality tests, the company would mark them with a dot. In 1938, the quality symbol became a trademark and the company name. Which company is this?

5 Which three-word slogan, originally used as a tag line by a South African organisation founded in 1888 by Cecil Rhodes, was also the title for a James Bond film?

6 This brand was originally called (in its native tongue) ‘Ten Thousand Golden Oil’. The name originates from the founder’s son, Boon Haw, after whom the product was eventually named. Name this brand.

7 Which legendary brand was used by Sherlock Holmes who mentions buying a specific product of this brand for 55 shillings in The Adventure of the Cardboard Box?

8 The first store was opened in San Francisco in October of 1969. The first products that they sold were records and jeans. The name came from a two-word term explaining the gulf between the parents and children of the 60’s. Which popular brand is now mainly into clothing?

9 Which iconic organisation’s original logo in the 70’s featured a famous 18th-century scientist?

10 What did a British newspaper commission its employee Victor Lardent and typographer Stanley Morison to develop in the early 1930s after Morison criticised the printing quality of the newspaper?


1. 7-Eleven. It’s parent company is currently located in Tokyo

2. Bose Systems, started by Amar Gopal Bose

3. In the early days of motor racing, red was the colour assigned to all Italian race cars by the FIA (Federation of International Automobiles)

4. Blaupunkt or “Blue dot”, known for their iconic headphones

5. Diamonds Are Forever, by the De Beers Corporation. The title song by Shirley Bassey was also a huge hit

6. Tiger Balm. Boon Haw means ‘gentle tiger’

7. The Stradivarius Violin

8. GAP. It came from ‘Generation Gap’

9. Apple. The original Apple logo had Isaac Newton sitting under a tree with an apple about to hit his head

10. The typeface, Times New Roman




Joy Bhattacharjya is a quizmaster and Project Director, FIFA U-17 World Cup

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Published on February 23, 2018
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