BCCI Secretary Jay Shah tweeted, “I’m pleased to announced @BCCI’s partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brand. Welcome aboard @adidas (sic).” While others details about the contract were not revealed, but it is believed to be a multi-year contract.
The current contract with kit partner, Kewal Kiran Clothing Ltd, maker of Killer Jeans, is set to expire by the month-end. Killer Jeans had stepped in as an interim sponsor after Mobile Premier League pulled out of the contract.
BCCI has been in talks with Adidas for this contract for some time. Earlier, BCCI had a partnership for kit sponsorship with Nike which ended in 2020.