Know your customer
Know your customer
This week, we feature Mihir Dayal, Director – Sales and Marketing, BMW. He talks about the best ways to engage customers, how BMW has digitised its ...
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Stay true and authentic
Stay true and authentic
In conversation with Amit Doshi, Chief Marketing Officer, Lenovo India, who speaks about the importance of brands focusing more on themselves, staying ...
Select the right medium
Select the right medium
This edition of Mind your Marketing features Category Head of Parle Products Pvt Ltd, Mayank Shah, who has over 17 years of experience and has worked ...
Prioritise personalisation
Prioritise personalisation
With over three decades of expertise in consulting and financial services marketing to Aditya Birla Capital, Ajay Kakar, Chief Marketing Officer, ...
Innovate across sectors
Innovate across sectors
This week, we feature Roshni Das, Director - Marketing, Intel India. She talks about how brands can benefit from 360 use of communication, what Intel ...
Delight your customers
Delight your customers
Winner of ‘Marketer of the Year’ from IAA Leadership Awards, for four years in a row in the two-wheeler category, Yadvinder Singh Guleria, Senior ...
Meaningful storytelling
Meaningful storytelling
The video series of Mind your Marketing begins with Karan Kumar, Chief Brand and Marketing Officer, Fabindia, who, in his 18+ years of experience, has ...
The Dell PC Refresh Program; The Best way to Upgrade
The Dell PC Refresh Program; The Best way to Upgrade
Computers and Laptops are known to form the heart and soul of micro and small business enterprises all over the world today. With the dawn of the ...
Create memories
Create memories
This edition of Mind your Marketing features a conversation with Shabnam Panjwani, Head, Marketing and Communications, Edelweiss Group, where she ...
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Samsung’s Galaxy S20 Ultra is a super-sized camera phone
Over-the-top specs and a bunch of occasional-use camera features set this phone apart — along with a high ...
A distress call from the airline sector
International entities are appealing to governments to help the airline industry paralysed by Covid-19
Coronavirus sends aviation industry crashing
Along with enormous losses enormous financial losses, the sector stares at retrenchment and possible ...
An app that helps you Groww your money
The start-up aims to make investing easy and quick; has two million active monthly users
Are small savings schemes still attractive after steep rate cuts?
Yes, some still make the cut with relatively good rates, tax breaks and high safety quotient
Investor in IndusInd Bank? Know what is plaguing the stock and what lies ahead
Amid the market mayhem over the past month, IndusInd Bank has particularly taken a hard knock, losing over 60 ...
Home Truths: How much can you build on a plot of land?
You need to understand about floor space index (FSI) to figure out the built-up area on a plot
How to make a claim from a life insurance policy?
Life insurance policies are among the most important assets of an individual and play a significant role in ...
Covid-19 special | Going viral
Covid-19 is redefining the concept of work from home, spurring creativity and exposing the vulnerabilities of ...
Work from home and presentations in PJs
Employees the world over are working from home as they attempt to sidestep a virulent disease. This may not be ...
In the time of Covid-19: Song sung blue
Neil Diamond has tweaked an old hit; Baba Sehgal is out with a new single. Musicians are killing the virus ...
World idli day special: Tiffin time via US Post
To mark World Idli Day on March 30, New Jersey-based artist Sarasvathy TK is showcasing this steamed wonder ...
Getting creative in the midst of corona
The good, the bad and the awkward side of advertising and marketing during social distancing
Brands are wearing purpose like a badge
Cause marketing is taking centre stage in a big way
Alone, but not lonely
Loneliness is a big modern trend — it is also a profitable opportunity for marketers to provide solutions
No kidding. Children do influence what families are buying
Pester power is stretching beyond toys and candy to high-value purchases, and marketers are taking note
‘BS-VI can be used in older vehicles as well’
“While a clear and transparent policy framework with stipulated time targets laid the foundation, concerted ...
The great sub-continental leap forward
India’s shift to BS-VI standard fuel from midnight of March 31 is one of the most complex logistical ...
BS-VI-ready auto industry gets corona fever
There are just a few days to go before the registration of new BS-IV vehicles is phased out. Prior to the ...
Anatomy of a riot in North East Delhi
In this densely populated area, migrants eke out a living through small trade and businesses. Their fragile ...