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Marketing

Behind the curtain, A mural by Martin Whatson at Wynwood Walls

The Curious Marketer

Postcard from Miami: Marketing insights from Florida’s great resort city

From skincare to petcare, why everyone is high on hemp

On the Campaign Trail

3Cs in Dentsu Media trends

Better marketing

Why no one remembers your festive campaign

Creative corner

Power of creativity is supreme, says Ogilvy global CEO Devika Bulchandani

On the ball: Brands are making use of this opportunity creatively to enhance their audiences’ loyalty towards them

The big kick. How brands are scoring on football’s biggest stage

As FIFA fever grips the world, a look at the various Indian brands and their marketing ambitions at the global event

By Meenakshi Verma Ambwani & Chitra Narayanan

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Striking a Chord: There is a growing audience for eco-friendly fests

A music festival that strikes a positive note on environment

On the Campaign Trail

Change of guard at IPG

Today’s Poll

Vlog and trendy video content creation for social networks. Vector flat cartoon illustration of lifestyle bloggers and influencers. Internet media modern digital technology concept.

Should social media influencers on finance be regulated?

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A new social home

The power of social

Dealshare’s big bet on small local brands

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