Marketing

The rise and rise of regional cinema

The rise and rise of regional cinema

Move over Bollywood! It is films from other regions that are setting the screens ablaze winning over audiences pan India

Parthasarathy Mandayam appointed Chief Strategy Officer - GroupM South Asia

Parthasarathy Mandayam appointed Chief Strategy Officer - GroupM South Asia

Mumbai, January 25

On the campaign trail: The humour edition

On the campaign trail: The humour edition

smallcase, PhonePe, Thums Up, Wendy’s — the ad campaigns that stood out

LinkedIn pipes into audio

Microsoft-owned LinkedIn is entering the audio space with a beta launch later this month according to a company blog post. “This month, we’re taki

Fashion in the Metaverse

Digital avatars and the clothes they’ll wear

Climate finance must be the rallying cry for action 

To achieve net-zero targets, global funding needs to be scaled up alongside green technology transfer to developing nations 

Reinventing recipes and staying True

Clean label start-up True Elements has done multiple pivots yet stuck to its brand positioning

Covid speeds up Nestle’s brands’ geo-target approach

The consumer goods company is leveraging its cluster strategy to launch products tailored to local tastes and preferences

CES 2022 Humanoids, flashy TVs, EVs and Covid tech

brewing change Jaago Re to Josh — Tata Tea re-ignites the fire

Puneet Das on repositioning Tata Agni, the value-led tea brand,going hyperlocal with Premium, launching tea blends and more

Unwrapping the New Year

Influencer activity dominated the New Year activations of brands — some did it well, some sounded forced

big Strides Footwear maker VKC steps out with Big B

VKC Razak, Managing Director, VKC Group, believes India can close the gap with China on affordable footwear because of lower costs and stronger brandi

The Curious Marketer Very Peri and other brand new colours

Brands are creating unique colours that strengthen their visual identity

Of tumult and triumphs in the world of brands

A quick recap of the advertising campaigns that created most chatter through the year

ad world Goodbye to a toxic and topsy-turvy year

From trolls, plagiarism, toxins of work, fleeing talent and zero-yield pitches, the industry had a lot to gripe about

Levelling up Creating serendipity to snare the new gen

In a world searching for the new, brands need to increase chances of discovery with serendipitous moments

nuggets Memes, music and movies

round up How the year was for brands on Twitter

A quick recap on how brands fared on Twitter in 2021

On the campaign trail

The top three ad campaigns that stood out for the way they tackled serious social issues

How the year was for the advertising industry

A quick look at the developments in ads for the year 2021

How the year was for …

A quick look at the developments in retail, social media and ads for the year 2021

Digital delectables The Foodverse is here

Indian start-up OneRare is a NFT Economy game that is building the food metaverse, involving elements of food, gaming and NFTs on blockchain

The curious marketer A trip down the 2021 consumer lane

Reflections from a consumer on an unusual, challenging, interesting, roller coaster year in the world of retail and shopping

PC sales fall 10% as phablets surge in 2014-15, says MAIT report

ICT hardware market grows 24% at $15.86 billion last fiscal

business of brands Riding on aspirations

Tata Motors’ new brand promise comes into focus at the Auto Expo

DIGITAL MARKETING Crafting a seamless customer experience

Gianni Giacomelli of Genpact on how digital transformation can be handled efficiently

AI in marketing Making chatbots your mouthpiece

Brands are using chatbots not only for better customer engagement but also to automate marketing and save time and money

the curious marketer Brands that unify, and elevate our lives

In a world with multiple fault lines, marketers can promote messages of integration and unity

GOAFEST In the scheme of Internet of Things ...

IoT can turn products into a medium for brands to learn more about their customers

Festive Marketing A bargaining bot, voice tech and finance innovations power online festive sales

E-commerce majors are experimenting like never before and this year’s festive sales promise to be the biggest ever

Media and advertising #MeToo and the rise of the lone voice

The communication industry is driven by people who create powerful stories to change behaviour. Will they turn this skill inwards now?

Food Industry Stewing in the discount trap

Zomato vs restaurateurs face-off highlights the bitter side of seemingly sweet schemes

The curious marketer The lipstick effect and other slowdown truths

Consumer behaviour during downturns, and what marketers can do

truthful marketing Brand building in the era of fake news

Trust in advertising is at its lowest ebb, says Terry Peigh of IPG

Covid Chronicles | Part 3 – Women & Work: When the Invisible becomes Visible!

The dilemmas of women who pull in double shifts at home and work are being seen and felt at scale by male colleagues

COVID CHRONICLES Connections over distraction

Doctors doing a dance-off move us more than super-star sing-alongs.

Covid-19 Chronicles Learning as we have never known it

Part 1 – Education

COVID-19 CHRONICLES Covid Chronicles | Part 4 - Fashion & beauty: Style in the time of sweatpants

For every person who spruces up for a Zoom meeting is another who keeps the video off, liberated from the need to dress up for the part

Covid Chronicles | Part Six: On Food