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Marketing

From Kodak to Nokia, prominent brands that failed to see the big picture of the future have now become a thing of the past 
The Curious Marketer

Marketing myopia, revisited: Getting the basics right

Sports Merchandise

Football and munchies – Kerala style, in God’s own country

Nuggets

Content creation at scale

Regional Flavours

A biryani baron and the grains of ambition

Digital Gadfly

Aiyyo Miss Malini, Shraddha this side!

Pop Culture

The desi space of content creation

Surfing to billion dollar brand glory

How HUL surfed the big trends and innovated to build its detergents brand
By Vinay Kamath
Most scams depend on a psychological technique that’s now called social engineering. People make bad decisions when an emotion – fear, anger, greed - becomes so strong that the thinking parts of the brain essentially shut down.
Digital Gadfly

How to avoid getting scammed online

Consumer Shifts

Marketing in the age of blurring boundaries and rise of sustainability

Marketing

On the Campaign Trail

Today’s Poll

Does the repo rate increase really help combat inflation?



Nuggets

Not yet ready for a cookie-less world

Changing Narrative

A seven-decade long soap saga

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