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Marketing

Globally, viewer interest in women’s sports has gone up considerably 
Sporting wicket

Women’s IPL: An exciting new playfield for brands

Shop Talk

Trends that will shape Indian retail this year

The Curious Marketer

KK, the astute strategist and a brilliant marketer 

Marketing

On the Campaign Trail

Marketing

CES 2023: The gateway to future innovation

Pathaan succeeded as it had star power backed by a strong storyline

Screen Talk.  Bollywood’s dilemma — content versus star power

The only way Hindi cinema can deliver big hits and regain its lost crown is to focus on strong stories and big names
By Karan Taurani
A scene at the Mahindra Open Drive festival outside of Mumbai
Culture corridor

Commerce, culture and the brand connect 

Shop Talk

What’s in store for retail in 2023

Digital Gadfly

Can Artificial Intelligence take over marketing? 

Poll

Budget 2023: Will the new Income Tax rate slabs benefit the middle class?



Marketing

On the Campaign Trail

Nuggets

EFFIE India winners

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