A deep learning from iconic brands at Cannes Lions A deep learning from iconic brands at Cannes Lions Cannes Diary: The sessions at the Palais De Festivals opened many new perspectives, writes Harish Bhat
Brewing a package tea revolution Brewing a package tea revolution Why bulk tea producers and estates are creating their own distinctive labels
Embracing the awkward and uncool Embracing the awkward and uncool The internet subculture of cringe has a huge following but it is still a problem space for brands to get into
Cannes Diary: Glorious medal haul by Indian agencies at Cannes Lions Cannes Diary: Glorious medal haul by Indian agencies at Cannes Lions Many ideas driven by purpose and the need to make an impact on society
Objectionable ads surge 62% in FY22; education sector leads in violations: ASCI Objectionable ads surge 62% in FY22; education sector leads in violations: ASCI Self-regulatory body embarks on study of edtech advertising
Cracking the whip on brands and celeb endorsers Cracking the whip on brands and celeb endorsers New guidelines on advertising may curb shortcuts and lazy creatives and force agencies to stop misusing platforms and mediums
How AdSkate is reinventing online advertising with AI Brands need to adapt to cookie-less marketing at a time of privacy concern
Marketers and the challenges of inflation An inflationary environment tests brands and requires smart navigation
Tatas’ Harish Bhat is among top ten CMOs in Forbes list Only Indian brand in top 50; list announced at Cannes Lions festival
A deep learning from iconic brands at Cannes Lions Cannes Diary: The sessions at the Palais De Festivals opened many new perspectives, writes Harish Bhat
We will take IPL to every corner of the country: Viacom18 Sports CEO Viacom18 is committed to building world-class digital platforms for the future, says Anil Jayraj
How ‘shopoholic’ UPL adds muscle with takeovers Homegrown agrochem MNC UPL believes in collaborations to drive growth and revenue
Birla-Adani in cement slugfest to be top player With housing and roads expected see a boom, cement makers will be jockeying for the top slot
Matrimony.com buyback: Should you say Yes or No? While there may be more steam left in terms of growth opportunities, given the premium valuation the buyback is offering, existing investors can tende
Zomato-Blinkit deal: Quick commerce and late profits The acquisition does not turn the tables for now
Auroville: An utopian search for a better world Akash Kapur’s ‘Better to Have Gone’ traces what happens when we believe deeply in a quest and give up everything in its pursuit
Lady doctors and the rocky path to healing A handbook on India’s first women doctors holds up a mirror to the social and political realities of the 19th and early 20th century
Conquering Everest: A compelling account of how an impossible dream was achieved Jim Davidson dwells in detail on the failure to make it in the first attempt and the harrowing return to physically and emotionally draining climb up