Catalyst

Tech interventions are speeding a brand’s journey to the store

If you are a marketer there is opportunity in everything — even menopause! But you have to be sensitive about it as the Elastic Generation (women in ...

In its 25th year, Ferns N Petals has a bouquet of nine verticals but is betting on weddings for growth

Each of us can build our own imprint

Trust in advertising is at its lowest ebb, says Terry Peigh of IPG

Are slowdown blues making consumers burn more points?

Intelligent tags are not just making shopping frictionless but are changing our lives

Hype around the hoop!Could this be basketball’s take-off moment in India? With no less than two heads of state — President Donald Trump and Prime ...

 Will the festival season bring some cheer to brands battling slowdown blues? Although Onam and Ganesh Chaturthi sales have reportedly been nothing to ...

As global action against climate change mounts, more brands step up on eco-consciousness

Some lessons from Bhaskar Bhat, who powered iconic brands

Madhukar Kamath, Chairman Emeritus of DDB Mudra, receives the AAAI Lifetime Achievement Award today (September 6). In this interview, he talks of his ...

The domestic MICE industry looks to grow its share to at least 2 per cent of the global pie

Zomato vs restaurateurs face-off highlights the bitter side of seemingly sweet schemes

Consumer behaviour during downturns, and what marketers can do

Rising fraud has led to the loss of ad dollars and compromised brand safety

BARC’s self-service portal A lot of advertising decisions in India are made basis data provided by audience viewership measurement company BARC India.

Marriott International has unveiled a refreshed look for its heritage brand

 Even as India’s moon mission took off successfully, a host of brands raced to congratulate ISRO’s Chandrayaan-2 launch in a wonderful demonstration ...

Hotels and OTAs (online travel agents) have been frenemies for a while now, engaged in a furious battle to get the customer to book through their ...

Musings on how lunar tides have influenced marketers and their wares

It could have been the SuperBowl moment for Indian advertising but was a tame innings

Marketers have long ignored the senior citizen space, but an RPG group-backed venture, Seniority.in, shows the way to cater to this cohort

You need an ecosystem in place before all day all night retail can flourish