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Marketing

Kirana stores, the most resilient segment of the sector, have thrived in spite of doomsday prophesies 
Shop Talk

Trends that will shape Indian retail this year

The Curious Marketer

KK, the astute strategist and a brilliant marketer 

Marketing

On the Campaign Trail

Marketing

CES 2023: The gateway to future innovation

Trendspotting

2022: A reset year with a mix of new and old behaviours

On the Campaign Trail

The good, the bad and the gimmicky

A scene at the Mahindra Open Drive festival outside of Mumbai

Culture corridor.  Commerce, culture and the brand connect 

CCR - corporate cultural responsibility - is the new buzzword as companies extend patronage to the arts with great benefits to the brand
By Chitra Narayanan
Influencing Purchase: Data sharing helps retailers understand shopper behaviour 
Shop Talk

What’s in store for retail in 2023

Digital Gadfly

Can Artificial Intelligence take over marketing? 

Marketing

On the Campaign Trail

Today’s Poll

Union Budget printed on New Indian currency notes.
Should the Budget focus more on the middle class?



Nuggets

EFFIE India winners

Sporting wicket

Women’s IPL: An exciting new playfield for brands

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