Marketing

Humanoids, flashy TVs, EVs and Covid tech

Humanoids, flashy TVs, EVs and Covid tech

At the Consumer Electronics Show (CES), the tech event that opens every calendar year and gives us a glimpse of trends to come, the robots were out i

Jaago Re to Josh — Tata Tea re-ignites the fire

Jaago Re to Josh — Tata Tea re-ignites the fire

Puneet Das on repositioning Tata Agni, the value-led tea brand,going hyperlocal with Premium, launching tea blends and more

Unwrapping the New Year

Unwrapping the New Year

Influencer activity dominated the New Year activations of brands — some did it well, some sounded forced

big Strides Footwear maker VKC steps out with Big B

VKC Razak, Managing Director, VKC Group, believes India can close the gap with China on affordable footwear because of lower costs and stronger brandi

The Curious Marketer Very Peri and other brand new colours

Brands are creating unique colours that strengthen their visual identity

Of tumult and triumphs in the world of brands

A quick recap of the advertising campaigns that created most chatter through the year

ad world Goodbye to a toxic and topsy-turvy year

From trolls, plagiarism, toxins of work, fleeing talent and zero-yield pitches, the industry had a lot to gripe about

Levelling up Creating serendipity to snare the new gen

In a world searching for the new, brands need to increase chances of discovery with serendipitous moments

nuggets Memes, music and movies

2021 could well be called the year of memes. It began with senator Bernie Sanders becoming a meme as the image of him wearing mittens made with recycl

round up How the year was for brands on Twitter

A quick recap on how brands fared on Twitter in 2021

On the campaign trail

The top three ad campaigns that stood out for the way they tackled serious social issues

How the year was for the advertising industry

A quick look at the developments in ads for the year 2021

How the year was for …

A quick look at the developments in retail, social media and ads for the year 2021

Digital delectables The Foodverse is here

Indian start-up OneRare is a NFT Economy game that is building the food metaverse, involving elements of food, gaming and NFTs on blockchain

The curious marketer A trip down the 2021 consumer lane

Reflections from a consumer on an unusual, challenging, interesting, roller coaster year in the world of retail and shopping

PC sales fall 10% as phablets surge in 2014-15, says MAIT report

ICT hardware market grows 24% at $15.86 billion last fiscal

business of brands Riding on aspirations

Tata Motors’ new brand promise comes into focus at the Auto Expo

DIGITAL MARKETING Crafting a seamless customer experience

Gianni Giacomelli of Genpact on how digital transformation can be handled efficiently

AI in marketing Making chatbots your mouthpiece

Brands are using chatbots not only for better customer engagement but also to automate marketing and save time and money

the curious marketer Brands that unify, and elevate our lives

In a world with multiple fault lines, marketers can promote messages of integration and unity

GOAFEST In the scheme of Internet of Things ...

IoT can turn products into a medium for brands to learn more about their customers

Festive Marketing A bargaining bot, voice tech and finance innovations power online festive sales

E-commerce majors are experimenting like never before and this year’s festive sales promise to be the biggest ever

Media and advertising #MeToo and the rise of the lone voice

The communication industry is driven by people who create powerful stories to change behaviour. Will they turn this skill inwards now?

Food Industry Stewing in the discount trap

Zomato vs restaurateurs face-off highlights the bitter side of seemingly sweet schemes

The curious marketer The lipstick effect and other slowdown truths

Consumer behaviour during downturns, and what marketers can do

truthful marketing Brand building in the era of fake news

Trust in advertising is at its lowest ebb, says Terry Peigh of IPG

Covid Chronicles | Part 3 – Women & Work: When the Invisible becomes Visible!

The dilemmas of women who pull in double shifts at home and work are being seen and felt at scale by male colleagues

COVID CHRONICLES Connections over distraction

Doctors doing a dance-off move us more than super-star sing-alongs.

COVID-19 CHRONICLES Covid Chronicles | Part 4 - Fashion & beauty: Style in the time of sweatpants

For every person who spruces up for a Zoom meeting is another who keeps the video off, liberated from the need to dress up for the part

Covid-19 Chronicles Learning as we have never known it

Part 1 – Education

Covid Chronicles | Part Six: On Food

Margaret Mead, legendary anthropologist, had famously told a student that the first sign of civilisation in a culture was a fractured femur. A broken

coming to grips TVS Eurogrip hopes CSK will give it a brand boost

With a ‘country full of turns’ campaign, TVS Srichakra looks to enlarge its footprint as a national tyre brand

Creative Changes The bold and brave world of anti-advertising

Replete with parody and self-deprecating humour, anti-ads use reverse psychology to sell — and are hitting a chord with Gen Z

Future Formats Why aren’t vertical videos taking off?

As ad consumption grows on mobiles, vertical video campaigns take off

Accor adds another brand

The hotel brandscape is enlarging. The French hospitality group Accor has just introduced Emblems Collection, a new portfolio of luxury boutique hotel

nuggets Nike just did it

The Metaverse just got a high profile participant. Nike has swooshed into the virtual world within the Roblox video game platform, creating Nikeland,

On the Campaign Trail

The top advertising campaigns curated for you

The Curious Marketer Indian advertising needs to speak to the New Indian woman better

Mainstream advertising has to evolve a lot to speak to the new Indian woman

Agency Watch “My first task here is to speed up on digital”

Veteran adman Sandeep Goyal, Chairman of Mogae Media, on his plans for his new acquisitions - Rediffusion and Everest