Marketing

How the pandemic has shaped our buying of consumer goods such as biscuits and shampoo

The new elder is confident and stylish. However, only a few forward-looking brands are projecting this image

A pick of the ads opening the festive season this year

It has been a short lived innings for Twitter’s Fleets – the vanishing posts modelled on Instagram’s Stories and Snapchat’s ephemeral format. A year ...

Film maker Ram Madhvani, who has acclaimed films like Neerja and the hit web series Aarya , under his belt is now expanding his creative horizon.

The company takes its biscuit lovers down nostalgia lane

If India’s Olympic outing was a mixed bag, with a few joyous moments provided by the men’s hockey team, wrestler Ravi Dahiya, P V Sindhu, Mirabai ...

Mental health issues, representation of women, and sustainability practices came to the fore at the biggest sporting event

The Hyderabad-based dairy brand is pushing value-added products to transform into a big health and nutrition player

Global marketing communications agency, Wunderman Thompson, has launched Fund Femme, a new database of women and non-binary owned businesses to help ...

The pandemic has led to “touch starvation”. Isobar, the digital agency from the house of Dentsu India, has examined this in a study and described how ...

Much before Branson and Bezos, brands have propelled themselves into space in a bid to captivate viewers

The biggest games on the planet, the Olympics, have begun. However, the mega event, being described as the angriest games, have not just polarised ...

The Seematti CEO’s new brand — launched in her own name — is weaving a new story for silk, beyond sarees

Time & TideTime and Tide wait for none. P&G’s fabric care brand Tide’s new ad campaign is on this theme, and a thoughtful reminder to us to ...

Chemical- free, cruelty-free sustainable beauty labels are exploding as consumers get inscreasingly conscious

Nail polish is not just for women. Wunderman Thompson’s Intelligence Brief for July points to the trend of men embracing skincare, makeup and body ...

Shoe giant Nike has launched a free app in Southeast Asia and India (SEA&I). The Nike App connects Nike members to product, guidance, rewards and ...

No weight loss ads would be allowed on Pinterest henceforth, the digital pinboard site has announced. It is not only banning ads with weight loss ...

Audible’s India head Shailesh Sawlani on the growing market for audio books during the pandemic

The sombre note that shadowed advertising in the last two months has lifted going by the cheerier campaigns that brands put out last fortnight. From ...

The world’s most valuable brands have grown by 42 per cent in the last year, according to the 2021 Kantar BrandZ Top 100 Most Valuable Global Brands ...

According to InMobi’s State of Programmatic Mobile Video Advertising in India report, there are 356 million mobile video viewers in India. The report, ...

In the age of social media and content marketing, telling captivating brand stories is an essential art