Marketing

Cannes Diary: Indian agencies roar at Cannes Lions

Tatas’ Harish Bhat is among top ten CMOs in Forbes list

It’s raining creativity at Cannes Lions

A deep learning from iconic brands at Cannes Lions

Latest

Jun 28, 2022

Objectionable ads surge 62% in FY22; education sector leads in violations: ASCI

Jun 27, 2022

Cracking the whip on brands and celeb endorsers

Jun 26, 2022

India at Cannes

Jun 26, 2022

The data debate

Jun 26, 2022

How AdSkate is reinventing online advertising with AI

Jun 26, 2022

Marketers and the challenges of inflation

Jun 25, 2022

Cannes Diary: Indian agencies roar at Cannes Lions

Jun 25, 2022

Tatas’ Harish Bhat is among top ten CMOs in Forbes list

Jun 24, 2022

It’s raining creativity at Cannes Lions

Jun 23, 2022

A deep learning from iconic brands at Cannes Lions

Jun 25, 2022

Tatas’ Harish Bhat is among top ten CMOs in Forbes list

May 18, 2022

Tourism marketing: A new pitch from God’s Own Country

May 16, 2022

Reliance to acquire dozens of brands in $6.5-billion consumer goods play: Sources

Apr 19, 2022

Cementing a tie-up with the CSK brand

Mar 16, 2022

In ADK we found a partner with a synergistic fit, say Rage founders

Dec 12, 2021

How the year was for the advertising industry

May 30, 2021

12 ways marketers can gather data lawfully and store it securely

May 02, 2021

Meat alternatives get more pizzazz

Apr 05, 2021

All aboard the IPL 14 brandwagon

Mar 07, 2021

What women want — and what they get!

Jun 28, 2022

Objectionable ads surge 62% in FY22; education sector leads in violations: ASCI

Jun 27, 2022

Cracking the whip on brands and celeb endorsers

Jun 26, 2022

India at Cannes

Jun 26, 2022

The data debate

Jun 26, 2022

How AdSkate is reinventing online advertising with AI

Jun 26, 2022

Marketers and the challenges of inflation

Jun 25, 2022

Cannes Diary: Indian agencies roar at Cannes Lions

Jun 25, 2022

Tatas’ Harish Bhat is among top ten CMOs in Forbes list

Jun 24, 2022

It’s raining creativity at Cannes Lions

Jun 23, 2022

A deep learning from iconic brands at Cannes Lions

Jun 25, 2022

Tatas’ Harish Bhat is among top ten CMOs in Forbes list

May 18, 2022

Tourism marketing: A new pitch from God’s Own Country

May 16, 2022

Reliance to acquire dozens of brands in $6.5-billion consumer goods play: Sources

Apr 19, 2022

Cementing a tie-up with the CSK brand

Mar 16, 2022

In ADK we found a partner with a synergistic fit, say Rage founders

Dec 12, 2021

How the year was for the advertising industry

May 30, 2021

12 ways marketers can gather data lawfully and store it securely

May 02, 2021

Meat alternatives get more pizzazz

Apr 05, 2021

All aboard the IPL 14 brandwagon

Mar 07, 2021

What women want — and what they get!

Other

The data debate

Marketers tackle consumer data privacy

How AdSkate is reinventing online advertising with AI

Brands need to adapt to cookie-less marketing at a time of privacy concern

Marketers and the challenges of inflation

An inflationary environment tests brands and requires smart navigation

Cannes Diary: Indian agencies roar at Cannes Lions

Expect to return home with a huge haul of awards

Tatas’ Harish Bhat is among top ten CMOs in Forbes list

Only Indian brand in top 50; list announced at Cannes Lions festival

It’s raining creativity at Cannes Lions

Cannes Diary: Diverse speakers make for sparkling sessions

A deep learning from iconic brands at Cannes Lions

Cannes Diary: The sessions at the Palais De Festivals opened many new perspectives, writes Harish Bhat

We will take IPL to every corner of the country: Viacom18 Sports CEO

Viacom18 is committed to building world-class digital platforms for the future, says Anil Jayraj

On the campaign trail

Our favourite ad campaigns this fortnight

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How ‘shopoholic’ UPL adds muscle with takeovers

Homegrown agrochem MNC UPL believes in collaborations to drive growth and revenue

Birla-Adani in cement slugfest to be top player

With housing and roads expected see a boom, cement makers will be jockeying for the top slot

Uday Shankar: In the reckoning again

Former Star chief is back in the game with IPL digital bid

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The acquisition does not turn the tables for now

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From August 1, AMCs will provide those putting in fresh money in MFs with the choice of either providing nomination for their investments, or opt out

Simply Put: Reverse wealth effect

Central banks use this tool to cool the economy when inflation is red hot globally tweak policies to stimulate economy during times of high inflation

Auroville: An utopian search for a better world

Akash Kapur’s ‘Better to Have Gone’ traces what happens when we believe deeply in a quest and give up everything in its pursuit

Lady doctors and the rocky path to healing

A handbook on India’s first women doctors holds up a mirror to the social and political realities of the 19th and early 20th century

Conquering Everest: A compelling account of how an impossible dream was achieved

Jim Davidson dwells in detail on the failure to make it in the first attempt and the harrowing return to physically and emotionally draining climb up