Marketing

Illustration: Ravikanth

Objects in Consumer Culture

C is for Cake: The growing influence of the spongy slice

Creative Business

How to market museums and bring brands into the space

Objects in Consumer Culture

B is for Backpack: A symbol of freedom & adventure for gen next

The Curious Marketer

A digital island and a sonic trophy

Celebrities on social media — Is brand fatigue creeping in?

Objects in Consumer Culture

A is for air conditioner: The ultimate symbol of comfort in a tropical country

Nuggets. A taste of the future

Beverage giant Coca-Cola has uncorked a bubbly taste of the future using AI to develop a new flavour — Y3000 Zero Sugar. Artificial intelligence playe

By BL New Delhi Bureau

Illustration: Ravikanth Nandula

Objects in Consumer Culture

C is for Car — Safarnama of the Indian middle class

Sashaying Ahead

Fashioning growth with frills and flares

The Curious Marketer

To Sir with love, respect and awe

Today’s Poll

More on cards. With the IBPS notification, the first major recruitment drive has commenced for officers and clerical positions, and more vacancies are likely to be notified Reuters

Is AIBEA right in calling for a bank strike against the outsourcing of regular jobs at PSBs?

On the campaign trail

There’s more to Generative AI than Chat GPT!

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