ADVERTISEMENT

Marketing

In the long term, ONDC will make the value chain more innovation driven, cost-competitive and efficient, says its CEO T Koshy

Why the restaurant industry is betting big on ONDC

Countdown to 2024 general elections, digitally speaking

Product History

Godrej unlocks memories from the the almirah to share its biz history

On the campaign trail.

The energy drinks category is fizzing

The Curious Marketer

Why are influencers so influential ?

Future of Creativity Panel at Goafest 2023 (L-R) T Gangadhar, Co-Founder and Group CEO, Quotient Ventures; Josy Paul, Chairman & Group CCO, BBDO; Anusha Shetty, Chairperson & Group CEO, Grey Group India; Dheeraj Sinha, CEO & Chairman, Leo Burnett & BBH; Rohit Ohri, Chairman & CEO, FCB Ulka.

Goafest 2023. Contemplating the future of creativity

Amidst the sun, sand and pulsating music, there was a new take on creativity at the ad & media world’s biggest festival

By Meenakshi Verma Ambwani Aroosa Ahmed

ADVERTISEMENT

Dheeraj Sinha, CEO, Leo Burnett South Asia & Chairman BBH

The power of creativity is not in chat GPT but in solving problems: Dheeraj Sinha

Social media sentiment analysis of IPL 2023

The curious marketer

Is there coffee in your wrist watch?

Today’s Poll

Public sector banks have been instructed to ensure a smooth exchange/deposit process, unlike during the 2016 demonetisation.

Will the scrapping of ₹2000 banknotes impact the economy?

ADVERTISEMENT

On the Campaign Trail.

The Seven Principles of Creativity

ADVERTISEMENT