Driving into the Metaverse Driving into the Metaverse Hyundai did a digital drive – literally – when it launched its Venue N Line, the sporty version of its compact SUV, in the metaverse first. The teaser
Adobe buys out Figma Adobe buys out Figma In a deal that marks consolidation of digital design, Adobe is acquiring Figma, a web-first collaborative design platform, for approximately $20 billi
Wooing Mahabali with food and fashion Wooing Mahabali with food and fashion God’s own country is all dressed up for Onam after two muted years but the rain should not dampen the celebrations
Chennai’s sporty outlook woos brands Chennai’s sporty outlook woos brands Beyond cricket, CSK and tennis, the city has rapidly become the playfield for chess, cycling and surfing
Driving into the Metaverse Driving into the Metaverse Hyundai did a digital drive – literally – when it launched its Venue N Line, the sporty version of its compact SUV, in the metaverse first. The teaser
Adobe buys out Figma Adobe buys out Figma In a deal that marks consolidation of digital design, Adobe is acquiring Figma, a web-first collaborative design platform, for approximately $20 billi
Are born again brands relevant? Whether nostalgia is enough to resurrect Campa Cola and Garden Vareli is yet to be seen
On the Campaign Trail When it comes to brand campaigns, television commercials tend to take the spotlight but this fortnight it’s a print ad and below the line activation t
Struggling Amazon Despite its aggression, Amazon is lagging behind rival Flipkart in India and has not made much headway in tier 2 and 3 cities, says a report by wealth
Paid Features on FB & Insta Soon you might have to pay for some features on Meta platforms Facebook, Instagram, and WhatsApp, according to a report in The Verge. Apparently Meta
‘RK Swamy now a complete marketing services group’ Chairman Srinivasan Swamy talks about the group’s plans post the BBDO separation
OTT crosses cable TV in the US What was expected has happened. In the US, OTT streaming platforms have surpassed cable TV, according to the latest data from marketing research firm
On the Campaign Trail Even as Onam campaigns are in full flow, Durga Puja shopping ads are beginning to trickle in, with footwear brand Khadims getting an early start with
Wooing Mahabali with food and fashion God’s own country is all dressed up for Onam after two muted years but the rain should not dampen the celebrations
Chennai’s sporty outlook woos brands Beyond cricket, CSK and tennis, the city has rapidly become the playfield for chess, cycling and surfing
Are born again brands relevant? Whether nostalgia is enough to resurrect Campa Cola and Garden Vareli is yet to be seen
Need ‘cheetah’ speed implementation of measures announced in National Logistics Policy Aim is to bring down cost to single-digit as soon as possible from 13-14 per cent: PM
What triggered the correction in Ambuja Cements stock Adani Group’s pledging 100 per cent of its holdings in Ambuja and ACC to pay $6.4 billion to Holcim had an negative impact This was after the stock ha
Torrent Pharma’s acquisition of Curatio: Is it positive for shareholders? The acquisition, although at a premium, plugs a critical portfolio gap
What triggered the correction in Ambuja Cements stock Adani Group’s pledging 100 per cent of its holdings in Ambuja and ACC to pay $6.4 billion to Holcim had an negative impact This was after the stock ha
Auroville: An utopian search for a better world Akash Kapur’s ‘Better to Have Gone’ traces what happens when we believe deeply in a quest and give up everything in its pursuit
Lady doctors and the rocky path to healing A handbook on India’s first women doctors holds up a mirror to the social and political realities of the 19th and early 20th century
Conquering Everest: A compelling account of how an impossible dream was achieved Jim Davidson dwells in detail on the failure to make it in the first attempt and the harrowing return to physically and emotionally draining climb up
