Marketing

2020 ambushed and battered agencies — but advertising kept audiences engaged

When tech meets fashion, it can knock your socks off

Defined by worry, 2020 also threw up newer consumer needs and, in turn, marketing opportunities

How young businesses grabbed shelf and mind space during the pandemic

Burger loveA year after withdrawing it, McDonald’s India re-introduced the Chicken McGrill last month after a social media petition triggered a ...

Wondrlab founder Saurabh Varma explains why and how his business will be driven by tech platforms

Earlier this month, with much excitement Mondelez announced an evolution of its global marketing strategy with a concept called “humaning”. “We are no ...

Advertising veteran Piyush Pandey, whose clever lines have won him awards galore, especially for his work for Fevikwik, is writing a book again, six ...

Brands, especially the young digital ones, are taking this route but not all can make it work

Even as broadcasters and webcasters were tom-tomming the unprecedented viewership of Indian Premier League 2020, early estimates suggest that ...

Mumbai Indians hit it out of the park in IPL 2020, CSK disappointed while Delhi Capitals showed great promise but did not live up to ...

In the new normal, brands will need to re-create ‘peak moments’ that enhance shoppers’ affection

What’s trendingA quick scan of social media hashtags indicates what’s on the mind of Diwali shoppers. On Facebook, more than four million people have ...

‘Federated-commerce’ will grow faster than e-commerce post Covid, feels ShopX’s Amit Sharma

The Fairtrade stamp on its clothing range will appeal to consumers who shop their values

In a bid to break the language barrier for micro small and medium enterprises (MSMEs) as well as shops and retailers in Tamil Nadu, Amazon has ...

Assessing the party on differentiation, relevance, esteem and knowledge reveals useful insights

A quick scan of new ad campaigns released recently seems to show a preponderance of cricket — either starring cricketers or using vocabulary from the ...

Why this quaint Belgian detective is such an enduring brand, even a 100 years later

The expression remains democratic but the tools are becoming programmatic

Mullen Lowe Lintas Group offers a toolkit for brands to navigate Covid-19

Emotion AI is helping brands get truer customer feedback, but it has its pluses and minuses

Festive pushIt’s that time of year again. There may be general gloom, but brands are trying to shake it off with some festive cheer offerings. HDFC ...