Marketing

Doodles can infuse more creativity into marketing presentations

Aditya Birla Fashion’s Van Heusen brand is looking to dress up in denims. Its new sub-brand Denim Labs, it says, is for the modern-day professional ...

As India witnessed a surge in Covid-19 cases of tragic proportions, several brands decided to mute their promotions. Victorinox posted it would put ...

How ‘misbehaviour’ is relevant to effective marketing

India is steadily acquiring a taste for plant-based meat substitutes, a billion-dollar industry worldwide

Brands may need to change the way they prompt product reviews from users since Google has just announced an update to its ranking algorithm. Google ...

‘Desi Twitter challenger’ Koo on connecting like-minded folks

Talk of a cred-itable second innings. The most discussed ad in IPL 14 so far certainly has been Cred’s, which has followed up its outlandish debut act ...

Coca-Cola has just introduced an oat milk line in the US under its Simply brand. Smart move, say industry observers, as America is lapping up the ...

Monotype’s 2021 type trends report points to a return to hand and the familiar

As ‘ear-points’ between a company and a customer grow, we are witnessing a rise in audio assets

Das tells bankers to continue taking measures for business continuity

They face supply-chain disruptions amid the global shortage in semiconductors

There is scope for improvement in other areas too: Dastur Energy CEO

Marketers are padded up, sponsorship deals have been struck, and campaigns are rolling out. Now let the games begin!

The agency has changed form over the years but its lustre has not dimmed

Media Factory has purchased the majority stake held by Sam and Lara Balsara of Madison World in Madison Media Sri Lanka Pvt. Ltd. The company will now ...

A survey by Adobe, the company behind Photoshop, found that 56 per cent of people believed the photos they saw in the news over the past year had made ...

And what marketers can possibly do to bring it back in our lives

Delivering purpose and sustainability through the entire customer experience is one way

Ways in which ad tech can build better, respect privacy

Forty-five per cent of India’s mobile users got hooked to gaming during the pandemic, says a new report by InMobi. The report, titled “Everyone’s ...

Dentsu International has relaunched iProspect as a digital-first end-to-end global media agency. It will “deliver performance-driven brand building at ...

Eighty per cent of marketers decreased their influencer marketing budget during lockdown, says a survey by Buzzoka. The influencer marketing company ...