Marketing

The world’s most valuable brands have grown by 42 per cent in the last year, according to the 2021 Kantar BrandZ Top 100 Most Valuable Global Brands ...

According to InMobi’s State of Programmatic Mobile Video Advertising in India report, there are 356 million mobile video viewers in India. The report, ...

In the age of social media and content marketing, telling captivating brand stories is an essential art

Leo Burnett’s Dheeraj Sinha on the new tech-and-data enabled solutions offered by the ad agency

Ronaldo shook the world of branding when he moved two bottles of Coke for water; how will the action impact brands

Can this collective — a for-profit company owned entirely by growers — become the Amul for fruits and vegetables?

How consumers are using e-commerce platforms to buy and research products

How Mumbai’s Famous Studios, set up in pre-Partition days, is reinventing itself for the streaming entertainment sector

Shaking off the pandemic-induced lull, brand campaigns return with new energy and themes ranging from Gay Pride Month to Father’s Day and even the Euro Cup

How businesses can comply with, and benefit from the Personal Data Protection Bill

How will the ASCI guidelines for social media influencers impact the brands relying on the online stars for their advertising needs?

Campaigns have been thoughtfully muted by brands as India battles the deadly second wave of the Covid-19 pandemic and there is collective grief ...

The Covid-altered look and feel of the world around us

With orders drying up, they find it hard to sustain their business

The 95-year-old ayurvedic brand KP Namboodri’s, a household name in Kerala, credits its success to Lord Krishna’s blessings

Consumers are gravitating towards smaller brands, e-wallets and Ayurveda: Report

Many launch an #OrderDirect campaign as an alternative model to food aggregators. But is it really feasible?

Indian Railways, which has been connecting humanity with joy, can become a brand as valuable as the IPL

Facebook gets it right with ad themed on vaccine hesitancy

GroupM ESP, the entertainment, e-sports and sports division of GroupM India, says in a sports sponsorship report that Indian sports in 2020 is an ...

Doodles can infuse more creativity into marketing presentations

Aditya Birla Fashion’s Van Heusen brand is looking to dress up in denims. Its new sub-brand Denim Labs, it says, is for the modern-day professional ...

As India witnessed a surge in Covid-19 cases of tragic proportions, several brands decided to mute their promotions. Victorinox posted it would put ...

How ‘misbehaviour’ is relevant to effective marketing