SapientRazorfish, a part of Publicis Groupe, has announced that Himani Kapadia has assumed the position of CEO, India, SapientRazorfish and DigitasLBi ...
In a knowledge economy, organisations are finding that differentiated customer service is the only way to make an emotional connect with customers and gain their loyalty
Trust sways purchase decisions more than ever and brands have to convince consumers they are worthy of it
Laura Ries on how to enhance positioning
In a connected social media world, time is of the essence when brands have to tackle a crisis
The calendar can act as an integrated ready reckoner for a firm to meet marketing goals
Bengaluru’s citizens recently cried foul over trees being mutilated to make hoardings more visible. But how relevant are these out-of-home (OOH) media today?
Sherlock Holmes, Feluda... it sounds like a feast for a detective novel geek. Only, these are detections all ...
Aman Puri, Founder, Steadfast Nutrition1. Exercise: Staying active and exercising daily, or possibly three to ...
Instead of applause/abuse, doctors want steps to ensure their safety, and that of their families
Biopharma companies’ disclosures will help the public overcome ‘vaccine hesitancy’
There are two things that are important while considering a business as a worthwhile investment opportunity – ...
LME cash market returns to contango; more correction likely in coming days
New norms widen the scope of wellness programmes that come with the policy
Taking loan against financial assets is a better option than going for personal or credit card loans. If you ...
The pandemic has made us all shuffle our feet at the prospect of daily social exchanges. In the absence of ...
The idea of what constitutes freedom is still unclear in independent India
Negotiating the India-China border dispute has been a saga of missed opportunities and half-chances
A Maharashtra town with close to 100 temples is Bollywood’s go-to ‘village’ location
We the consumers, on a corona pause, have a role to play in rebooting the Indian economy
Brands will do well to take the digital advertising route
Fast food giant McDonald’s is trying hard to bounce back with a strong marketing menu. McDonald’s India West ...
The global sales revenue of licensed merchandise and services was a whopping $292.8 billion in 2019. Of this, ...
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
The countrywide lockdown from March last week impacted both producers and processors badly. As demand from ...
India is the world’s largest producer of bananas, but a minor exporter. The tide is turning in its favour, ...
The devastating landslide in Kerala’s Munnar region signals the dire need for ramping up disaster alert ...
