Tools for a different dimension Tools for a different dimension Substance 3D tools to create renderings for apps
On the Campaign Trail On the Campaign Trail Come Diwali and brands light up the screen with sparkling campaigns that pull out all the emotions — love, kindness, care and togetherness
endorsement deals When brands stand by their ambassadors Unless there is an ethical issue, brands are largely standing by celebrities who are in trouble
Mars Wrigley opens M&M’s experience arena in Mumbai Customers will have access to candy maker’s exclusive merchandise and an interactive dispensing unit
Functional shooters Can we have another round of shots, please? Healthy pick me ups — compact 30 to 40 ml offerings — are trending in the beverage space
Picture production Indian animation’s time has come The industry has transformed post-pandemic; new trends arise while high quality production is need of the hour
The Curious Marketer What’s your brand’s backstory? Consumers love backstories, so marketers should use them powerfully
Marketing mantra HUL’s precision marketing at scale The FMCG behemoth’s CMD Sanjiv Mehta on how it is using personalisation to change the assortment at every store
Pitch Perfect Social media ragas from Sanjay Subrahmanyan How the classical vocalist got audiences singing to his tune, 30 seconds at a time, is a case study in branding and engagement
Hygiene Play Spinning disruptive plans for the future Quick Smart Wash seeks to expand horizons and find new niches in the laundry business
Will Akasa Air’s contra bet on Boeing 737 Max instead of Airbus pay off? Rakesh Jhunjhunwala’s Akasa airline has gone against the tide, placing its bets on Boeing aircrafts; it now needs to carve out a niche for itself
Breastfeeding, a responsibility, not choice Rate of initiation of breastfeeding within an hour of birth has declined in 5 years
Blockchain: Piloting the future of aviation Enables effective solutions that positively impact industry players and end consumers
Q1 FY23: OMCs bleed due to marketing losses Prices of motor fuels were kept at levels equivalent to $75-80 per barrel of crude
Bharti Airtel Q1: Inline results and stable operating metrics Results reflect consistent progress made in recent quarters
IRB beats estimates in Q1FY23, but the stock is expensive The company is trading at a one year forward P/E of 26.6 times against its historical average (5 year average) of 11.8 times
Auroville: An utopian search for a better world Akash Kapur’s ‘Better to Have Gone’ traces what happens when we believe deeply in a quest and give up everything in its pursuit
Lady doctors and the rocky path to healing A handbook on India’s first women doctors holds up a mirror to the social and political realities of the 19th and early 20th century
Conquering Everest: A compelling account of how an impossible dream was achieved Jim Davidson dwells in detail on the failure to make it in the first attempt and the harrowing return to physically and emotionally draining climb up
