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Tools for a different dimension

Tools for a different dimension

Substance 3D tools to create renderings for apps

Attributing content to owner

Attributing content to owner

Adobe introduces Content Credentials

On the Campaign Trail

On the Campaign Trail

Come Diwali and brands light up the screen with sparkling campaigns that pull out all the emotions — love, kindness, care and togetherness

endorsement deals When brands stand by their ambassadors

Unless there is an ethical issue, brands are largely standing by celebrities who are in trouble

Mars Wrigley opens M&M’s experience arena in Mumbai

Customers will have access to candy maker’s exclusive merchandise and an interactive dispensing unit

Functional shooters Can we have another round of shots, please?

Healthy pick me ups — compact 30 to 40 ml offerings — are trending in the beverage space

Picture production Indian animation’s time has come

The industry has transformed post-pandemic; new trends arise while high quality production is need of the hour

On the Campaign Trail

Some of our favourite brand campaigns

The Curious Marketer What’s your brand’s backstory?

Consumers love backstories, so marketers should use them powerfully

Marketing mantra HUL’s precision marketing at scale

The FMCG behemoth’s CMD Sanjiv Mehta on how it is using personalisation to change the assortment at every store

Pitch Perfect Social media ragas from Sanjay Subrahmanyan

How the classical vocalist got audiences singing to his tune, 30 seconds at a time, is a case study in branding and engagement

Hygiene Play Spinning disruptive plans for the future

Quick Smart Wash seeks to expand horizons and find new niches in the laundry business
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Will Akasa Air’s contra bet on Boeing 737 Max instead of Airbus pay off?

Rakesh Jhunjhunwala’s Akasa airline has gone against the tide, placing its bets on Boeing aircrafts; it now needs to carve out a niche for itself 

Breastfeeding, a responsibility, not choice

Rate of initiation of breastfeeding within an hour of birth has declined in 5 years

Blockchain: Piloting the future of aviation

Enables effective solutions that positively impact industry players and end consumers

Q1 FY23: OMCs bleed due to marketing losses

Prices of motor fuels were kept at levels equivalent to $75-80 per barrel of crude

Bharti Airtel Q1: Inline results and stable operating metrics 

Results reflect consistent progress made in recent quarters 

IRB beats estimates in Q1FY23, but the stock is expensive

The company is trading at a one year forward  P/E of 26.6 times against its historical average (5 year average) of 11.8 times

Auroville: An utopian search for a better world

Akash Kapur’s ‘Better to Have Gone’ traces what happens when we believe deeply in a quest and give up everything in its pursuit

Lady doctors and the rocky path to healing

A handbook on India’s first women doctors holds up a mirror to the social and political realities of the 19th and early 20th century

Conquering Everest: A compelling account of how an impossible dream was achieved

Jim Davidson dwells in detail on the failure to make it in the first attempt and the harrowing return to physically and emotionally draining climb up

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