A mobile-first approach is vital

A mobile-first approach is vital
It may be challenging initially, but investing money and effort in it will pay off
It may be challenging initially, but investing money and effort in it will pay off
Nearly 70 per cent of Indian consumers see little difference between brands, a survey by Accenture finds
Just a little under half of video ad impressions are not viewable
V Shantakumar joins Pitchfork Partners board Brand and marketing veteran V Shantakumar has joined Pitchfork Partners Strategic Consulting LLP as a ...
A walk through the campus reveals the thinking behind the radical designs of Dyson products
Prof Parasuraman on how a service excellence centre and index can address the problem
Today’s customers are very aware of things and have many options. How do marketers capture custom?
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its newly established Business to Business marketing division. It will ...
Sonal Dabral has been appointed Group Chief Creative Officer and Vice Chairman, Ogilvy India. Dabral worked at Ogilvy India from 1991 to 1999. He then ...
Today’s encryption technology will be putty in the hands of those running the post-quantum world. How equipped ...
Rocketship’s Anand Rajaraman on getting pitches from places like Rameswaram and Patna
Bengaluru-based Archeron group plans to open five banks that are run entirely by AI and quantum technologies
Ably skippered by N Srinivasan, India Cements is upping its post-Covid-19 game by expanding capacity
Three-in-one: Passive debt funds come at a low cost and have high-quality portfolios. Some offer return ...
Trend in the rupee movement and Q4 earnings can give direction to the market
There is room for improvement in fund transfer options
Silver looks positive but lacks the higher volumes required to substantiate bullishness
Murder is a theme that is unlikely to darken and yellow with time, the writer Truman Capote had once said.
Expect the unexpected when musicians of different traditions come together for a duet
On Ugadi, the Telugu New Year Day, a chronicler recalls slices of an isolated year gone by and realises that ...
In her novel based on the life of Rani Jindan Kaur, author Chitra Banerjee Divakaruni crafts a hero for the ...
Marketers are padded up, sponsorship deals have been struck, and campaigns are rolling out. Now let the games ...
And what marketers can possibly do to bring it back in our lives
The agency has changed form over the years but its lustre has not dimmed
Media Factory has purchased the majority stake held by Sam and Lara Balsara of Madison World in Madison Media ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...