Catalyst

Anisha Motwani, author and Managing Partner, StormTheNorm Ventures

Devangshu Dutta, Founder-Chief Executive, Third Eyesight

Varun Berry, Britannia’s Managing Director, says the reason for the company coming back as the top biscuit maker is the beefing up of its distribution muscle

iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its Chief Executive Officer (CEO) effective this ...

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent yet never malicious look at some of the new or ...

The cab operator answers some questions

There was a time when the marketing and sales function was on solid ground. Is it beginning to steam out?

Why do consumers watch ads on the digital medium? The most viewed ads of 2016 could throw up some answers

A study on emotional and brand bonds shows 79 per cent of Indian customers would cheat on their favourite retailers

India’s coffee capital Bengaluru is the branded coffee capital of India. Am I right? Josephine, you just might be right. Seeing Bengaluru through ...

Here are social selling hacks to engage and nurture new prospects

In a world of paradoxes, marketers should look for sweet spots

1 Which was the first product to ever feature on the Time magazine front cover way back in May 1950 ? 2 After demonetisation what service does the ...

Vardah, the cyclone whose name means a red rose, struck Chennai and other parts of South India this week. It is fairly well known that tropical ...

Sidharth Shukla will head OgilvyOne Worldwide Delhi as its new Vice-President & Head of Office. A press release says Shukla excels in digital and ...

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent yet never malicious look at some of the new or ...

Give the customer what he wants. That is design thinking, as exemplified by services like Uber

Relevance of the proposition, benefit delivery and brand assurance are important aspects that play a role in persuading consumers

Music, marketing and mathematics can combine beautifully to create a million possibilities

Gainers and losers soon after demonetisation was announced

Jim Delligatti, the creator of the Big Mac, McDonald’s signature food, an assemblage of two beef patties, sauce, lettuce, cheese, pickles and onion ...