A mobile-first approach is vital
A mobile-first approach is vital
It may be challenging initially, but investing money and effort in it will pay off
Marketing
Other
Decoding customer loyalty today
Decoding customer loyalty today
Nearly 70 per cent of Indian consumers see little difference between brands, a survey by Accenture finds
Datamine
Datamine
Just a little under half of video ad impressions are not viewable
Nuggets
Nuggets
V Shantakumar joins Pitchfork Partners board Brand and marketing veteran V Shantakumar has joined Pitchfork Partners Strategic Consulting LLP as a ...
Jets, motors and some wild ideas
Jets, motors and some wild ideas
A walk through the campus reveals the thinking behind the radical designs of Dyson products
‘Service by and large stinks across the board’
‘Service by and large stinks across the board’
Prof Parasuraman on how a service excellence centre and index can address the problem
Key imperatives in creating a robust customer behaviour strategy
Key imperatives in creating a robust customer behaviour strategy
Today’s customers are very aware of things and have many options. How do marketers capture custom?
Dentsu Webchutney launches B2B marketing division
Dentsu Webchutney launches B2B marketing division
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its newly established Business to Business marketing division. It will ...
Sonal Dabral to head creative at Ogilvy India
Sonal Dabral to head creative at Ogilvy India
Sonal Dabral has been appointed Group Chief Creative Officer and Vice Chairman, Ogilvy India. Dabral worked at Ogilvy India from 1991 to 1999. He then ...
Beware the quantum computers
Today’s encryption technology will be putty in the hands of those running the post-quantum world. How equipped ...
‘The Bharat trend in start-ups is exciting’
Rocketship’s Anand Rajaraman on getting pitches from places like Rameswaram and Patna
Banking on algorithms and chatbots to avoid bad loans
Bengaluru-based Archeron group plans to open five banks that are run entirely by AI and quantum technologies
India Cements: A swashbuckling innings of 75 not out
Ably skippered by N Srinivasan, India Cements is upping its post-Covid-19 game by expanding capacity
Into the world of passive debt investment options
Three-in-one: Passive debt funds come at a low cost and have high-quality portfolios. Some offer return ...
Index Outlook: Watch out for key resistance levels
Trend in the rupee movement and Q4 earnings can give direction to the market
India Post Payments Bank app: The good, the bad and the ugly
There is room for improvement in fund transfer options
Why gold is set to continue its rally
Silver looks positive but lacks the higher volumes required to substantiate bullishness
True-crime fixation: Curiosity or morbidity?
Murder is a theme that is unlikely to darken and yellow with time, the writer Truman Capote had once said.
It takes two to tango
Expect the unexpected when musicians of different traditions come together for a duet
Sound of silence
On Ugadi, the Telugu New Year Day, a chronicler recalls slices of an isolated year gone by and realises that ...
A queen’s gambit
In her novel based on the life of Rani Jindan Kaur, author Chitra Banerjee Divakaruni crafts a hero for the ...
All aboard the IPL 14 brandwagon
Marketers are padded up, sponsorship deals have been struck, and campaigns are rolling out. Now let the games ...
Why common sense is rare
And what marketers can possibly do to bring it back in our lives
Ulka@60 — still shining bright
The agency has changed form over the years but its lustre has not dimmed
Madison Media exits Sri Lanka
Media Factory has purchased the majority stake held by Sam and Lara Balsara of Madison World in Madison Media ...
Is GST about ease of doing business?
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Channapatna sees a revival
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Clustering around Koppal
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
Say cheese, says the organised dairy sector
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...