Whose line was it anyway?

Bharat Nirman was the UPA Government's outreach initiative launched in 2013.   -  THE HINDU

Rajiv Gandhi commissioned Rediffusion, which came up with 'My heart beats for India'.

Last week we asked you to think of famous political slogans and campaigns that advertising agencies worked on. Here are some well-known ones:

My heart beats for India – Rediffusion (Congress, election year 1989)

Congress ka haath, aam aadmi ke saath – Orchard (2004)

Labour isn’t working – Saatchi & Saatchi (1979)

Bharat Nirman campaign – Percept/H (UPA, 2014)

Obama for America – award-winning campaign by Blue State Digital, later bought by WPP (2008, 2012)

Published on June 05, 2014


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