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Madison Media has taken a controlling stake in Bangalore-based performance marketing agency, HiveMinds Innovative Market Solutions. Its clients include BigBasket, ABOF, ClearTrip and CloudNine Hospitals. HiveMinds’ strengths have been in search, social, performance marketing and programmatic buying and it specialises in eCommerce, education and travel.
HiveMinds has over a decade’s expertise in marketing, technology and data analytics, and has worked with startups such as TutorVista, BabyOye, RedBus, TaxiForSure and MobiKwik. (In pic) Sam Balsara, Chairman, Madison World, and Jyothirmayee JT, founder, HiveMinds
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