Adobe has completed the acquisition of Marketo, a B2B marketing engagement company. Henceforth Marketo Engagement Platform will now become part of Adobe Marketing Cloud, which helps companies manage, optimise and orchestrate cross-channel customer experiences. Marketo’s strengths are lead management, account based market and revenue attribution technology. The Marketo Engagement Platform personalises complex buyer journeys and aligns marketing and sales teams across every channel. Its ecosystem includes over 500 partners and an engaged marketing community of over 65,000 members, explaining Adobe’s interest in this platform.

CEAT continues to bat with Rohit Sharma

CEAT has renewed its association with cricketer Rohit Sharma for three more years. The graceful player, who has the distinction of scoring three double-hundreds in ODIs, will use a bat that prominently displays the CEAT insignia, in all formats of the game. The tyre major has been riding on cricket a fair deal. It has a partnership with IPL for the Strategic Time Out segment and its CEAT cricket Ratings rewards exceptional performances. Rohit Sharma is joined by Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur as cricketers who currently have bat endorsement deals with CEAT.

Laqshya ties up with Comkeys

Out of Home specialist Laqshya Media Group has announced a strategic alliance with international communications group Comkeys SAS of France. Together they will bring, Mediakeys to the Indian market. Mediakeys is a specialised International Media Exchange that works with brands to fulfil and execute across International Media Budgets.The partnership is significant as advertising expenditure in the outdoor media market, such as billboards and transit advertising, is set to soar this year, clocking 15 per cent growth year-on-year. Currently, Out of Home (OOH) is a $29-billion market, accounting for approximately 6 per cent of the $500-billion global advertising spending.

Chumbak plays up its quirky nature

Chumbak, which started as a souvenir brand eight years ago, has now become a a multi-category lifestyle brand with stores in over 15 cities and a strong online presence. The brand has now launched its first ad campaign, comprising a digital film and an outdoor offering aimed at introducing its colourful quirky nature. The film tells the stories of many women who may seem ordinary at first glance but carry with them a little unique quirk. Conceptualised by Ogilvy Bangalore, the film has been released on YouTube, Facebook, and other digital media channels.

Kaju barfi scores on Zomato

Festivals tend to be ‘feastivals’. Not surprisingly, online ordering platform Zomato recorded a surge in orders during Diwali — a 1.5 x spike in order volumes. But what did India order most during the festival period? Zomato has done some data crunching on its Diwali orders and found that chicken biryani and paneer butter masala topped the charts, beating perennial favourite pizza hands down. Delhi NCR placed 3x more orders than Chennai and 2x more than Hyderabad. Bengaluru and Mumbai were not far behind the capital and grabbed the second and third spot. When it came to desserts, kaju barfi scored over gulab jamun , rasgulla and ladoo . Delhi NCR (amongst the metros) and Indore (amongst the tier II cities) celebrated the sweetest Diwali by ordering the most number of desserts via Zomato.

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