AR ads on FB

Facebook ads on your news feed could soon look like trial rooms. The social media giant is implementing augmented reality ads, which means users can virtually try on the products advertised.

The AR ads are currently in a test phase and only in the US. Michael Kors was the first brand to try out the AR ads enabling people to try on a pair of sunglasses and make a purchase based on their experience. Other brands like Sephora are on board too and testing is on among brands that deal in fashion accessories, cosmetics, furniture and gaming and entertainment. Facebook says it will roll out AR ads more broadly to other industries over the course of the year, and these tools are aimed at encouraging product discovery.


Eat more, earn more

After Gold and Treats, Zomato has launched yet another loyalty rewards programme — Zomato Piggybank. Every time you order food online on Zomato, 10 ten per cent of the order value will be credited back as Z coins. The coins can be redeemed for future purchases, but only up to 10 per cent of the value of the next order. Right now rolled out to select number of users who will be given 200 Z coins as a joining bonus, the membership will be extended to all those who place more than 5 orders a month regularly or through referrals from friends. From September, Piggybank will become a fee-based subscription service with users able to buy their way into the programme, shelling out ₹299 for one year to be part of it. Yes, you guessed it, the model is inspired by Amazon Prime, as Zomato founder Deepinder Goyal writes in his blog. E-commerce is where all the loyalty innovations appear to be today!

Intelligent range

Panasonic India has expanded its ‘Intelligent Home appliances’ range, launching four new models of refrigerators, 17 models of washing machines and a new Inverter microwave. The new range is equipped with features such as ECONAVI Invertor technology that detects unconscious waste of energy using different sensors and optimises operations according to environmental conditions. The new washing machine models are available in the capacity of 6.2 kg to 14 kg in the range of ₹20,000 to ₹60,000. The 307 L and 336 L refrigerators are priced between ₹37,000 and ₹45,000.

Ikea rolls out first ad for India

Ahead of its first store opening in India on July 19 at Hyderabad, iconic Swedish furniture brand Ikea has rolled out its maiden ad campaign for the country. Created by Dentsu Impact, it is a playful take on a home and the everyday moments in it. From the kitchen to the living room to the study areas, the warm and tingly ad captures a family’s movements and activities. And how these spaces transform into a playground, creative zone, rest areas depending on the moods. It’s everyday life at home. As Soumitra Karnik, Chief Creative Officer, Dentsu Impact, explains, “What you’ll see is something that is truly Indian as well as truly Ikea — a campaign that is real, it’s about all of us and our lives, and one that will leave viewers with a nice, happy feeling.” The campaign is live on TV and Out of Home and soon a set of digital films will also be released.

Published on July 12, 2018


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