Brands and media plans

BL New Delhi Bureau | Updated on: Jul 10, 2022
Representational image

Representational image

Higher return on investment needs higher, on-target spending: Report

A report by Nielsen — its first ever ROI report — says 50 per cent of marketers are not spending enough in a channel to get maximum ROI. The report identifies gaps in budgets, channels and media strategies. While a poor ROI might cause brands to reduce spending, Nielsen found spend often needs to be higher to drive returns. Campaigns with strong on-target reach deliver better sales outcomes. However, over one-third of ad spend is off target. “Brands can’t afford to waste ads on the wrong audiences. By investing wisely and striking a balance between upper-funnel and lower-funnel initiatives, brands can reach the right audiences and maximise ROI,” it says.

Published on July 10, 2022
COMMENTS
  1. Comments will be moderated by The Hindu editorial team.
  2. Comments that are abusive, personal, incendiary or irrelevant cannot be published.
  3. Please write complete sentences. Do not type comments in all capital letters, or in all lower case letters, or using abbreviated text. (example: u cannot substitute for you, d is not 'the', n is not 'and').
  4. We may remove hyperlinks within comments.
  5. Please use a genuine email ID and provide your name, to avoid rejection.

You May Also Like

Recommended for you