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Media and digital communications company Dentsu India expects a colossal rise in digital advertising in 2021. The three Vs — voice, video, vernacular — will fuel growth, it says in its recently released Dentsu Digital Report 2021. In 2020, digital advertising clocked ₹15,782 crore in a total advertising pie of ₹56,940 crore. In 2021, digital will grow to ₹18,938 crore in a total pie of ₹62,577 crore, it estimates.
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