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Five years after the merger between Digitas and LBi, DigitasLBi has announced it will drop the LBi from its name, returning to the name Digitas.
Simplifying the name to Digitas symbolises complete unification between the two digital agencies, a press release said. Along with this, Digitas is introducing an evolved, inspiring global brand proposition: Creating better ways to connect with people through Truth. Connection. Wonder.
Digitas will keep the Unicorn mascot, which is an LBi legacy.
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