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WPP’s GroupM, the global media investment group, today announced it has agreed to acquire digitally-led creative agency The Glitch in India. This acquisition will demonstrate the company’s growth plans in a technology-driven communication market. The Glitch will continue to operate as an independently positioned brand, while taking advantage of GroupM’s larger infrastructure and agency ecosystem.
The Glitch’s clients include Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and many other international brands in the realm of entertainment, beauty, and FMCG, amongst others. With over 200+ digital strategists, technologists, content creators and planners, The Glitch has offices in Mumbai and Delhi.
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