Marketing

Homing in on a new label

November 14 | Updated on November 14, 2021

Ekta R Kapoor, in partnership with Roposo, announces launch of ‘EK’

Entrepreneur and entertainment industry czarina Ekta R Kapoor, in partnership with Roposo, the live commerce video platform owned by consumer internet company Glance (part of the InMobi group), has announced the launch of a home furnishing and wellness brand, ‘EK’. This is the first label to be launched by Roposo through Glance Collective, a joint venture company between Glance and Collective Artists Network. InMobi Group Founder and CEO Naveen Tewari said Roposo co-owns the brand along with Kapoor and the intention is to partner with celebrities and creators to come up with new brands that reflect their persona.

Published on November 14, 2021

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