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Kent RO has launched Vaadi-e-Kashmir , a short film that was dedicated to the State on behalf of the nation by Home Minister Rajnath Singh, a press release said. It has been created by Law & Kenneth Saatchi & Saatchi.
The film endeavours to knit the people of Kashmir with the rest of the country in an “open-hearted, warm and compassionate message of togetherness”, the press release added. Mahesh Gupta, Chairman, Kent RO, said, “It’s a simple film which carries a message of oneness, with purity of heart and intent. Just like what KENT RO stands for, Purity. It is not driven by any political or religious agenda.” The film calls the viewer to log on to www.dilsekashmir.com and send a message of love to the people of Kashmir.
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