HP Lubricants and advertising agency Leo Burnett India have collaborated on developing what they claim is the world’s first anti-collision vehicle management system. The technology, conceived, designed and executed by Leo Burnett India, is named #RoadsThatHonk, and is aimed at safer highways across Indian roads.

The project was launched on NH1 in North India, along the Jammu-Srinagar Highway, notorious for its hairpin bends. #RoadsThatHonk is named for the installed SmartLife poles that use radar technology across treacherous bends, alerting speeding drivers to collision risks. The poles are installed at key intersections and use an advanced networked device to combine wireless technology, radar systems, and an anti-collision warning system, all powered by solar PV modules.

HP Lubricants and the National Highways Authority of India plan to take this technology to major highways across the country.

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