Marketing

New look for Lufthansa

| Updated on February 09, 2018

Lufthansa has unveiled a modernised brand image for the digital age. A press release says the most visible change is the new aircraft livery. This year is the 100th anniversary of the crane logo’s design, and it was reworked to make it “slimmer and fit for the digital world”, a press release said.

While the blue-yellow colour combination of Lufthansa will be retained, the blue, now darker, will become the leading brand colour. The launch of the new Lufthansa brand launch marks the start of the new #SayYesToTheWorld brand campaign. The Lufthansa Group's brand image has also been modernised. The new logo no longer bears the crane and is written completely in capital letters, “to offer optical neutrality for all companies”, the press release added.

Audi India rides a plane for A5Brat Pack

Audi India has branded a plane for its A5BratPack campaign. It has wrapped a Jet Airways aircraft promoting three A5 series vehicles - the A5 Sportback, Cabriolet and S5 Sportback. A press release says the campaign targets “the young-minded population” and appeals to their “inner brat”. The brand is seeing the aircraft as an out-of-home platform to promote the A5 range.

Radio ads second-most effective’

 

For effectiveness, TV ads come first

 

 

Ads on radio command the second highest attention, and radio is the second most effective medium for ads to drive purchase intent, says a recent report, The Power of Radio. Newspaper ads command the most attention, while TV and streaming services come third and fourth in this regard. As for effectiveness, TV ads come first.

The research was conducted by Nielsen India on behalf of Radio City and surveyed 3,070 people aged 18-45, comprising working males, females, home-makers and students from multiple income groups, demographics and who listen to the radio at least once a week.

Eat your heart out

For Valentine’s Day, Mondelez India has launched a special edition pack of Cadbury Dairy Milk Silk where a heart can be popped out of the chocolate bar. The message is that people should not hesitate to express their love, says a press release. There is a campaign to go with the launch.

The company has also introduced a ‘Cadbury Joy Deliveries AR (Augmented Reality)-enabled Gift Box’ and will roll out a limited edition pack exclusively on e-commerce. The box comes with two Silk Limited Edition Valentine Chocolate bars. The box will come alive with animation and virtual personalised messaging, which will be powered by a Blippar App.

Valentine's Day special

 

Published on February 08, 2018

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