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Rahul Sengupta to be Dentsu India’s Chief Creative Officer
Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as Chief Creative Officer.
With over 23 years of experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI Prudential, Titan, Tanishq, Britannia, Kissan, Nissan, Sony Max and Adidas. As a director, his work includes films for Standard Chartered Bank, Gillette, Horlicks, Dabur, Palliative Care Association of India and YouTube. In the last two years, he partnered with several agency teams and won many awards including five Cannes lions and two Effies.
Intelligent data solution from iProspect
iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India. It is an end-to-end solution that uses intelligent data and insights to design strategies around content creation, amplification and measurement.
iProspect India has partnered with Aegon Life Insurance to pilot this solution. Shipra Tandon, iProspectMumbai, will lead this service.
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