Bonjour, new guests from small-town India
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
Look who’s doing good
Actor Sonu Sood, known for his philanthropic works, especially during the lockdown, appears to be greatly in demand by brands, going by the spate of campaigns he is associated with.
He has been roped in by Redmi India, a sub-brand of Mi India, to endorse its Redmi 9 Power.
Also, what’s interesting is that most of the brands leveraging Sood’s association are also involving him in their CSR efforts.
For instance, even as Sood is seen in Redmi’s ‘More Power to You’ campaign, he is also involved in the company’s ShikshaHarHaath CSR initiative, which aims to help underprivileged kids who are unable to attend online classes due to lack of smartphones.
Similarly, Luminous Power Technologies is leveraging Sood’s humanitarian deeds in its SaveMeinBhiSeva campaign, in which the actor encourages consumers to instal solar rooftop solutions and promote the use of renewable energy.
A couple of months ago, Spice Money had roped in the actor as its brand ambassador and even gave him an equity stake in the company. Spice Money works on digital empowerment and financial inclusion.
It may be recalled that soon after the actor’s deeds of feeding hungry migrants and being honoured by UNDP with the SDG Special Humanitarian Action Award, a host of brands, including Oyo, had signed him up.
Will his good deeds have a rub-off effect on the brands — that’s the question?
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
Citroen’s first vehicle sports a novel design and European interiors. It is also meant to be as comfortable as ...
The pandemic is only the tip of the iceberg that the country’s cash-poor airlines — both regional and national ...
The government is yet to specify the framework of its recently announced old vehicle scrappage policy
This Women’s Day, we discuss the features of a few financial products that aim to help you save, get insured ...
Sensex, Nifty 50 make a strong bounce-back, but test resistances
Avenue Supermarts (₹3,286.1): Makes fresh all-time highIn October last year, the stock of Avenue Supermarts ...
The exchange-traded fund ticks all boxes as an efficient tool to track gold prices
Muriel has put our names down on a list to get the Covid-19 vaccination because — hurrah! — the age limit has ...
They are the health warriors who battled the Covid-19 pandemic on the ground, and are now the face of the ...
Uzbekistan’s grandest city dazzles tourists with its history, architecture and food
It’s the birth anniversary of Michelangelo di Lodovico Buonarroti Simoni, one of the great artists and ...
Comfort, convenience, value, safety — and not necessarily the colour pink — but do brands deliver?
Why and how marketers have used camels, and left us thirsting for more
Start-up SALT wants to break feminine stereotypes around money, and is asking women to reassert agency
It’s that time of year again when brands suddenly start paying obeisance to women power. From sentimental to ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor