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Prashanth Challapalli will be Leo Burnett’s Chief Integration Officer for South Asia. In his new role, Challapalli will report to Saurabh Varma, Chief Executive Officer, Publicis Communications India, and will work with leaders across Publicis Communications to drive integration. His last stint was with iContract, where he was the Executive Vice-President and Digital Head.
At Leo Burnett, his key mandate includes operationalising and scaling up its unique methodology, PLAY, which puts context at the heart of creating content. Challapalli will also be responsible for bringing the best of Publicis Sapient to all Publicis Communications clients.
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