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Click here to read Prathap Suthan’s Creative Showcase (PDF)
In a career spanning over 25 years, Prathap Suthan, Managing Partner and Chief Creative Officer, Bang In The Middle, has worked on more than 200 brands and led the creative function for many multinational agencies.
His work includes Incredible India, India Shining and Next is What? for Samsung Mobiles. In May 2012, he set up Bang In The Middle with friends and colleagues. They now handle over 20 clients including Jabong, Zee News, Dr Reddy’s, Dulux, Tupperware, Diva’ni and VEEN for markets in India and abroad.
For this showcase Suthan says: “I am only choosing films. Not because there aren’t other ads from other media, but these are among the brightest candles that lit my journey across this evolving business. Most of these aren’t recent. But people should know them. They should study these. In the ideas and content business of today, these are invaluable teachers.”
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