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Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has appointed Teresa Barreira as Chief Marketing Officer.
Barreira is a senior leader with experience at consulting and technology firms including Deloitte, Accenture and IBM. She joins Publicis.Sapient from Deloitte Consulting, where she was Chief Marketing Officer, bringing over two decades of global, business-to-business marketing experience in the IT and professional services industries with expertise in brand-building and reinvention, digital and agile marketing, omnichannel and client-centric strategies.
As CMO at Publicis.Sapient, Barreira will oversee the global marketing function across 100-plus offices, with responsibility for market strategy, client experience, brand and corporate communications, a press release said.
Barreira will be a member of the Publicis.Sapient Executive Leadership Team, supporting business growth and working to solidify Publicis.Sapient’s position as an industry leader in digital business transformation – bringing together the experience design, technology and consulting expertise of SapientRazorfish and Sapient Consulting. She will work to support greater integration across its capabilities, establish market differentiation, transform its relationship with clients and attract the best industry talent.
Barreira will report to Nigel Vaz, Publicis Groupe Executive Committee member, Global Lead digital business transformation and CEO of Publicis.Sapient International.
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