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Over the last 24 weeks, cat.a.lyst has attempted to live up to its name and be the change agent for Indian marketing. In this small yet memorable journey, we have consciously tried to steer clear of pontificating and let marketers lead the change, in word and deed. For the 25th edition we asked seven marketing and consulting professionals from diverse backgrounds to take centre-stage and spell out the change they want to see.
To reaffirm the Old Testament of marketing, we selected 25 quotes of renowned marketing and advertising greats that have inspired the marketing profession over the years. For quiz lovers, there is a special section in this issue. We also give readers a challenge in the form of a unique ‘silver jubilee’ brand crossword, in our Page 4 section that has been creating a buzz among crossword lovers over the last several weeks. Do send us your feedback on
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