Catalyst

Reaching B2B audience on video a challenge: LinkedIn

| Updated on April 19, 2018 Published on April 19, 2018

 

For 50 per cent of B2B marketers, reaching the right audience through video is a challenge, says a new LinkedIn study, The B2B Video Report. Seventy-three per cent of Indian marketers see video as the prime digital marketing format. The survey says ₹1.5 crore is the average budget allocated to B2B video advertising in 2018, 21 per cent higher than in 2017. Product videos (64 per cent), TV commercials (55 per cent), live-stream and explainer videos (46 per cent) are the most popular video formats marketers plan to use this year. LinkedIn has just launched video for Sponsored Content and Company Pages. In all, 1,567 global marketers and 103 Indian marketers were surveyed.

Nearly 79 per cent of marketers use video to raise brand awareness. Over 54 per cent believe video helps in identifying higher quality leads.

Published on April 19, 2018
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