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Saavn has launched programmatic audio advertising in India. This new platform, created in partnership with AdsWizz, automates the real-time buying, targeting, optimisation, and reporting of audio ad inventory.
“Digital audio advertising represents one of the largest untapped opportunities for brands to generate new demand and grow their businesses,” said Gaurav Kaushik, Vice-President, Advertising Platform, Saavn. Global digital audio solutions provider AdsWizz, Omnicom Media Group, and Saavn created the first private marketplace for major brands. Hewlett-Packard (HP) was the first brand advertiser in India to use this facility on Saavn.
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