Comments
DDB MudraMax has roped in Sommnath Sengupta as Head - Tech Innovations, OOH & Experiential to help build brands in this age of data. Sengupta was earlier National Creative Director at Kinetic Worldwide, a WPP company, and comes with expertise in concept, digital content, digital activation, interactive content, design and tech innovations. In a career span of more than 15 years, he has specialised in creating interactive technological innovations.
Sengupta has also had long stints with agencies such as Madison OOH, Ogilvy Action and Bates 141.
He has worked with established brands such as Audi, Cadbury, Ford, Google, Idea, Motorola, Samsung and Vodafone.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.