By 2020, 50 per cent of all TV and video viewing will take place on mobile screens (tablets, smartphones and laptops), an increase of 85 per cent since 2010. Additionally, virtual reality (VR) will be on the road to becoming mainstream, with one in three consumers becoming VR users by 2020.

These are the findings of Ericsson’s eighth edition of its annual global ConsumerLab TV and Media report, which analyses shifts in the way consumers watch TV and video.

Viewers spend up to 30 hours a week, an all-time high, watching scheduled linear TV, live and on-demand internet services, downloaded and recorded content, as well as DVD and Blu-ray. However, nearly 60 per cent now prefer on-demand viewing over scheduled linear TV viewing, an increase of around 50 per cent since 2010. The average number of used on-demand services has increased from 1.6 in 2012 to 3.8 services in 2017 per person. Smartphone viewing also continues to gain ground; approximately 70 per cent of consumers now watch videos on a smartphone – double the amount from 2012 – making up a fifth of total TV and video viewing.

The study finds that 16-19-year-olds watch the most content each week (33 hours), an increase of almost 10 hours a week since 2010.

With a third of consumers projected to be VR users by 2020, the technology is expected to play an essential role in the future of TV and video.

Quantitative data was collected from 13 countries. Approximately 20,000 online interviews were held with people aged 16–69 in Brazil, Canada, China, Germany, India, Italy, Russia, South Korea, Spain, Sweden, Taiwan, the UK and the US. The study is representative of over one billion people.

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