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Did you know that the Cisco logo includes a representation of the Golden Gate Bridge in San Francisco, the city for which the company was named? According to a blog post on the company’s website, the company’s founders were driving to Sacramento, California’s capital city, to register the company, and saw the Golden Gate Bridge framed in the sunlight. They hoped the logo would shape the future, “convey something about creating an authentic life and making a living at something you believe in, in a place you love, with people you really like to be with”.
Readers may have come across an earlier column in cat.a.lyst that pointed to the bear hidden in chocolate brand Toblerone’s logo. It springs from the company’s origins in the Swiss city of Berne, whose coat of arms features a bear. The mountain that is the so familiar image in the logo is the Matterhorn, one of the most famous Alpine peaks.
Domino’s Pizza modelled its logo on the game dominoes, which is played with dotted tiles. However, in the logo, the three dots stand for the first three outlets the chain opened. The founder planned to add a dot for each restaurant that they added, but the company expanded so rapidly that the idea could not work.
Yataro Iwasaki, the founder of the Tsukomo Shokai shipping company which preceded Mitsubishi, chose the three-diamond mark as the emblem for his company. It is a combination of the three-leaf crest of the Tosa Clan, Yataro’s first employer, and also of three stacked rhombuses of the Iwasaki family crest. Hishi means water chestnut, and Japanese have used the word for a long time to denote a rhombus or diamond shape. The business was rechristened Mistubishi, a coinage of mitsu , which means three, and hishi , to arrive at the meaning ‘three diamonds’.
Contrary to several accounts, the logo of automobile company BMW does not stand for a propeller, harking back to its earlier business of making aircraft engines. As BMW grew out of a business called Rapp and took on all the business segments, it wanted the logo to be modelled after Rapp’s. Rapp had a black horse as a symbol. BMW chose the state colours of Bavaria, where it took birth, as a symbol, and arranged the letters like Rapp’s had been.
Compiled by Sravanthi Challapalli
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