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Sresta Natural Bioproducts Pvt Ltd, the company behind ‘24 Mantra Organic’ food brand, has launched five new ready-to-drink and ready-to-cook products.
“We have considered the hectic and busy lifestyles of the youth today and incorporated traditional breakfast options which are healthy, preservative free and can be prepared in minutes,’’ N Balasubramanian, Chief Executive Officer, 24 Mantra Organic told news persons here on Wednesday.
At present, the market for ready-to-eat/cook foods (RTE/RTC) in India is estimated at ₹600 crore (excluding the noodles category) and is expected to grow at 20-25 per cent every year. The market for RTD has been pegged at more than ₹1,000 crore, he said.
The Hyderabad-based Mantra has now introduced five flavours in the RTD fruit drinks category such as orange, mango, berry, apple and lemon green tea, besides traditional Indian breakfast options such as millet dosa mix, ragi idli mix, gojji avalakki and kanda poha in the ready-to-cook category.
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